Huge Reach With The Hard-To-Reach
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The Definitive Voice in Product Journalism
Since 2007, Gear Patrol’s signature approach has cultivated a robust audience of discerning enthusiasts. Today, our sub-audiences within wide-ranging enthusiast categories rival — and in many cases surpass — those of our endemic competitors, offering brands access to highly coveted enthusiasts at scale.
Monthly Visits
10,500,000
Monthly Impressions
90,250,000
Emails sent per month
12,000,000
Reach
Audience
Capabilities
Studios
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Influence the Influentials
Discerning consumers want access and authenticity. Gear Patrol's hard-won reputation is organically grown over two decades of award-winning product journalism. This has allowed us to authentically scale an audience of the world's most desirable cohort of readers: young, affluent, curious men ready to learn what's next.
Massive Engagement and Growing
Affluent Demos
Active Lifestyles
437,000 Newsletter Subscribers
4,000+ Daily hours of engaged time
7.5 Million Visitors per month
3 Million Emails sent per week
2:45 min Average time spent per visit
81% Men
64% Ages 25-54
77% College Educated
70% HHI $100K+
3.1x More likely to be considered an "Affluent - Big Spender"
Gear Patrol readers are real enthusiasts that live the active lifestyle.
Affinity/Interest
Index
290 313 611 236 237 254 223 253 198 466 461 313 250
Adventure Travel Automotive Cycling Golf Finance & Investing Fishing Food & Drink Health & Fitness Home & DIY Motorsports Photography Style & Fashion Tech & Gaming
100 is average interest affinity
Stunning Solutions have never been so easy or fast to activate
Whether you need 25 million targeted impressions next month or a bespoke video series with tier-one talent and licensable creative, we've got a solution for that. Our portfolio of advertising solutions is at once broad and specilized, and our team is expert in crafting programs designed to exceed our partners' KPIs across platforms.
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Audience
Capabilities
Studios
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Interest-Based Targeting Turnkey targeting solutions across four key audience interest pools — Icons & Influence, Adventure & Exploration, Performance & Innovation, Excellence & Value — at scale, any time of year.
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Audience
Capabilities
Studios
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GPS Studios is our award-winning custom content arm, where craftsmanship meets imagination. With 30 years of collective storytelling expertise across our team of strategists and creatives, we are in the business of telling stories about products. Let us produce your next unforgettable campaign and share a powerful story or activation that stirs audiences and goes beyond just delivering impressions but leaving them as well.
Your Products. Our Business.
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Audience
Capabilities
Studios
Case Studies
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Position 4Runner as the ultimate tool for awe-seeking adventurers. Our solution: ask irreverent creators to dream up wild road trips and document them authentically. The result: our most performant campaign of all time by both reach and engagement.
Toyota 4Runner
The Challenge
Total Campaign Impressions
Lift in brand affinity, as measured by Kantar study
Of benchmark engagement rate on social + YouTube videos
The Results
45M 8%
400%
Weber
Casio G-Shock
View Next Case Study
Contact
Talk Soon
advertising@gearpatrol.com @gearpatrol
Los Angeles 9520 West Jefferson Studio E Culver City, CA 90232
New York
276 5th Ave Suite 704-3126 New York, NY 10001
4,000+ Daily hours of engaged time
700,000+ Email subscribers
81% Men
64% Ages 25-54
77% College Educated
70% HHI $100K+
3.1x More likely to be considered an "Affluent - Big Spender"
Web Specials & Interactives ✦ Sweepstakes & Giveaways ✦ Microsites ✦ Brand Surveys ✦ Print Products ✦ In-Person Pop-Ups
Category-Based Targeting Our category-specific targeting opportunities provide alignment across nine key topical areas of coverage: Style & Footwear, Food & Drink, Tech, Audio, Cars, Watches, Outdoors, Fitness, and Home.
Digital ✦ ROS & Category Targeting ✦ Exclusive Psychographic Collections ✦ Homepage & Section Takeovers ✦ Wallpaper Site Wraps ✦ Pre & Mid-Roll Videos
✦ Custom High Impact Rich Media
Platforms ✦ Influencer / Creator Management ✦ Newsletter Sponsorships ✦ Dedicated Email Blasts ✦ Targeted Social Ads ✦ Custom Social Videos
Fully Custom Solutions Tap into our award-winning studio team to deliver a one-of-a-kind, high-performance, highly customizable solution tailored specifically for your goals and budget.
Klarna wanted to reach runners — fast. In less than four weeks, GPS concepted, produced, shot, and edited a premium video and interactive feature to help readers budget for their next race.
The Challenge
Week turnaround from IO to campaign launch
Video view rate
4
96%
The Results
Klarna
How do you tell watch nerds that the world's toughest watch just got tougher? You show them. With Brace For Impact, GPS Studios did just that, bringing G-Shock's latest tough features to life.
The Challenge
Click-through rate – 5x benchmark
Pageview benchmark
Engagement rate on interactive content
28%
2x
247%
The Results
View the Work
Casio G-Shock
Casio G-Shock
Return To Beginning
Toyota
Casio G-Shock
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Launching the Lumen electric grill, Weber knew it had a big challenge to overcome: convince grilling enthusiasts that an electric grill can hold its own against gas or charcoal. Our solution: ASMR.
The Challenge
Above CTR benchmark
Campaign impressions overdelivery
227%
23%
The Results
Weber
Klarna
Casio G-Shock
View Next Case Study
Casio G-Shock
View the Work
View the Work
View the Work
A selection of brands we've been worked with
4.8 Million Unique visitors per month
2:45 min Average time spent per visit
12.9 Million Views per month