1.
What percentage of respondents avoided online shopping due to the potential security risks, such as identity theft/fraud, prior to the pandemic?
A.
88%
57%
B.
12%
C.
26%
D.
A.
88%
57%
B.
12%
C.
26%
D.
A.
88%
Let's try again.
Let's try again.
57%
B.
Let's try again.
12%
C.
You got it!
26%
D.
As a result of the pandemic, 4 in 5 respondents (81%) had avoided online shopping due to security risks, and agree that they have become more comfortable shopping online, representing an increase over 2020 (73%).
Correct Answer: 26%
2.
True or False?
3 in 4 respondents say they are using their credit card online more often due to retail lockdowns.
A.
True
False
B.
A.
True
False
B.
A.
True
Correct!
Let's try again.
False
B.
The pandemic nearly completely changed the way consumers behaved – including how they shopped. With the increase in digital purchases, it’s critical that consumers enroll in a comprehensive identity & cyber protection program (hopefully provided by your company!) that includes online data protection to help them avoid entering their personal & financial information on a phishing/scam website.
Correct Answer: True
3.
81% of consumers indicated they would be concerned about doing business with a retailer if the retailer:
A.
Did not offer their preferred brands.
Experienced a data breach.
B.
Sent “too many” marketing communications.
C.
Did not offer curbside pick-up or delivery.
D.
A.
Did not offer their preferred brands.
B.
Experienced a data breach.
C.
Sent “too many” marketing communications.
D.
Did not offer curbside pick-up or delivery.
A.
Almost!
Did not offer their preferred brands.
You got it!
B.
Experienced a data breach.
Almost!
C.
Sent “too many” marketing communications.
Almost!
D.
Did not offer curbside pick-up or delivery.
While not offering curbside pick-up or delivery can be annoying – especially with all the COVID restrictions in place – consumers are more concerned about doing business with a retailer if they’ve experienced a data breach. Honestly, that’s not too surprising as we’ve all come to appreciate the value our personal data holds – not just to businesses, but also hackers. There’s so much a hacker can do with just a person’s phone number. Consumers are rightly concerned with who they’re giving their data to and how good they are at securing it.
Correct Answer: Experienced a data breach.
4.
True or False?
The majority of respondents are not planning to use third-party payment apps this holiday shopping season.
A.
True
False
B.
A.
True
False
B.
A.
True
Not quite.
Great answer!
False
B.
44% of respondents plan to use a third-party payment app like PayPal, Venmo, or Apple Pay this holiday shopping season. 40% say they will not use this type of app, while 17% are unsure.
It’s important to remind your customers to be cautious when sending money via third-party or peer-to-peer payment apps. According to Javelin Strategy & Research’s Identity Fraud Study, nearly 20% of consumers who fell victim to identity fraud scams in 2020 made purchases or gave their credentials and access to digital wallets to criminals.
Correct Answer: False
5.
When asked which scenarios they think will pose the greatest threat to their identity this year, the majority of surveyed consumers selected:
A.
A data breach of an online merchant they shop with.
A data breach of their credit card provider.
B.
A data breach of a brick-and-mortar point of sale system.
C.
None of the above.
D.
A.
A data breach of an online merchant they shop with.
B.
A data breach of their credit card provider.
C.
A data breach of a brick-and-mortar point of sale system.
D.
None of the above.
A.
You're on a roll!
A data breach of an online merchant they shop with.
Let's try again.
B.
A data breach of their credit card provider.
Let's try again.
C.
A data breach of a brick-and-mortar point of sale system.
Not quite.
D.
None of the above.
66% of shoppers chose at least one type of data breach as the biggest threat to their identity: 44% regard a data breach of an online merchant they shop with as a threat, while 38% feel the same about a data breach of their credit card provider. 25% of respondents cite the danger of a data breach of a brick-and-mortar point of sale system.
Correct Answer: A data breach of an online merchant they shop with.
