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How well do you know the services your customers really value?
What are the two things your customers are most worried about?
A. Their home being robbed
B. Being a victim of identity theft
C. Being a victim of a cybercrime
D. Becoming seriously ill or injured
E. A & D
F. B & C
1
According to our 2020 ID Theft & Cybercrime Research Study, being a victim of identity theft or cybercrime tops the list of things consumers are worried about.
Being a victim of identity theft Being a victim of a cybercrime Becoming seriously ill or injured Their home being robbed
Correct!
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76% 75% 74% 56%
Nearly half (49%) of consumers said their life would be ______ if they were a victim of identity theft or cybercrime.
A. Not impacted at all
B. Not impacted much
C. Impacted a fair amount
D. Significantly impacted
2
Nearly half of consumers feel that their life would be significantly impacted if they were a victim of identity theft/fraud or cybercrime.
In fact, according to the FTC’s 2020 Consumer Sentinel Network Data Book, identity fraud victims experienced a heavy financial burden with consumers reporting to have lost $3.3 billion to fraud. But that’s not the whole story. Resolving an identity fraud incident is not only costly for victims, it’s a long and stressful ordeal taking consumers an average of 200+ hours to fully resolve.
What topped the list of services your customers are looking to purchase in the next two years?
A. Disability insurance
B. Life insurance
C. Identity theft protection
D. Extended warranty on car, home appliances, or electronics
3
60% of consumers said identity theft protection is their #1 service they’re likely to buy in the next two years.
See where the other services fall on the list:
Identity theft protection Life insurance Cybercrime protection Extended warranty on car, home
appliances, or electronics Disability insurance
60% 58% 54% 47% 46%
To feel truly protected from identity thieves and cybercriminals, your customers agree that:
A. "I’d need the help of a trained expert."
B. "I can do most things on my own."
4
76% of consumers said that to feel truly protected from identity thieves and cybercriminals, they would need the help of a trained expert.
Your customers are likely already taking basic precautions to help prevent them from falling victim to identity theft and cybercrimes. However, they see the value in not only having an identity & cyber protection program, but also full-service resolution support to help them resolve the issue and prevent further damage.
5
Where are consumers likely to purchase an identity protection service?
A. From their bank
B. From their insurance company
C. From their credit card company
D. From their computer software package
E. All of the above
Consumers are likely to purchase these protection services from you!
According to our ID Theft & Cybercrime Research Study, consumers are likely to purchase identity protection from their:
Insurance Company Bank or Credit Union Credit Card Company Computer Sotware Pkg
64% 63% 61% 58%
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