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Welcome to Getty Images Insights Visual Recommendations Introduction to Custom Content Collections Guidebooks + Toolkits
capturing, creating and preserving content to elevate visual communications everywhere. By identifying cultural shifts, spearheading trends and powering the creative economy, we fuel visual storytelling worldwide.
Getty Images is the world’s foremost visual expert—
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Getty Images At A Glance
Global perspectives and local expertise
90% of information transmitted to the brain is visual 60X faster to process visual information vs text 94% more views for visual content vs content w/o visuals
Visual Storytelling Matters More than Ever
84% of Communication is Visual
The Future of Marketing
By 2026, U.S. adults will spend more time watching digital video per day (184 minutes) than TV video content (131).
Source: Statista
Deeper Visual Expertise
Creative team’s 27 years of visual expertise and proprietary insights
+1B annual searches + hundreds of millions of annual downloads
In-depth consumer market research + external listening
•Identify shifts in visual storytelling and predict what’s next •Inform customers on what imagery will drive engagement and business •Direct imagery teams and in turn, contributors on what content they need to be creating and why
Custom Consumer Surveys
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Visual Insights from our expert Creative team
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Values Continue to Shift
Insights
There is a real need for body positivity.
Body Insights
40% of people who experience discrimination believe it’s due to their body shape, size, or type <1% of visuals feature people with with larger body types.
There are minimal visual representations of body variety and they are usually featured in limited scenarios.
Bodies Insight
Nearly half of visuals including people with larger body types are focused on fitness and healthy lifestyles
There is a desire among consumers for realness.
<1% of visuals feature people who are pregnant. 0.5% of visuals feature baldness 0.11% of visuals feature skin conditions
30% of consumers want to see images that are “real” and not retouched.
Age continues to be overlooked in DE&I efforts by many brands and corporations
Age Insight
80% of people 50+ say they are stereotyped by marketers
For people with disabilities,they are often portrayed in ways that focus on their disability rather than them as a person.
Disability Insight
>50% of people with disabilities say they are frustrated by brands that treat “people like me” as an after thought
Add realness to your narrative by portraying people in a range of shapes, sizes, and complexions - and establish new visual norms in the process.
Visual Recommendation
Highlight people with larger body types in everyday living scenarios
Consider images of pregnant people or people with post-partumbodies, of all ages, races, and ethnicities
Show a multidimensional experience of aging for everyone, highlighting seniors as content, active, and fulfilled
Show people with disabilities as active members of society with a whole range of life experiences
Welcome to Getty Images Introduction to Custom Content Case Studies Conceptual Brief Ideas Collections Guidebooks + Toolkits
Bring the engine behind Getty Images’ content production and operations to your brand and tap into our global network of 490,000+ creators to develop exclusive content. Leverage our VGPS and DEI insights and visual expertise to inform your briefs and help build an inclusive and exclusive brand library. Our team will organize shoots based on your brand colors, themes, and objectives incorporating new perspectives, interwoven narratives, and all the necessary technology and product placement. •Creative Brief Support •Video & stills •Simple crowd-sourced briefs to more complex productions and activations
Custom Content Brief Ideas
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change the image, change perceptions
Getty Images is proud to create and promote powerful, relevant imagery that increases awareness, breaks stereotypes, and drives engagement
How do you drive change now?
Visuals can create immediate impact and must be in line with new realities
Solutions
Turning Intent to Action
Collections + Curations •Disability Collection •Disrupt Aging Collection •LGBTQ+ Guidebook Curation •Nosotros Collection •Project Show Us •The Black Experience •HBCU
LGBTQ+ Guidebook Curation
Disrupt Aging Collection
Project ShowUs
Disability Collection
Nosotros Collection
Curated visuals that you can start using immediately
Guidelines + Toolkits •DEI Imagery Toolkit •Inclusive Visual Storytelling for Women •GLAAD x Getty Images LGBTQ+ Guidebook for Inclusive Visual Storytelling •Sustainability Guidelines •DEI Search Guide •Inclusive Visual Storytelling for Asian Americans
Ready to discuss your own Custom Content needs?
Contact us to learn more
Brett Cabrera Key Account Executive brett.cabrera@gettyimages.com
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