TOTAL IMPRESSIONS
TOTAL ASSETS
EARNED MEDIA IMPRESSIONS
SOCIAL-FIRST ASSETS
SOCIAL MEDIA USERS REACHED
SOCIAL MEDIA INTERACTIONS
THE ASK
Create a deeper play within the film and creative community and expand Canada Goose’s Sundance Film Festival partnership beyond Park City, Utah.
THE SOLUTION
Getty Images assembled a full-service production team that captured over 250 social-first assets featuring prominent creative figures on-site in Park City. Content was edited and delivered to talent in real-time, capturing authentic brand moments while leveraging over 145 million total impressions on social media.
CASE STUDY: BRANDED CONTENT
Canada Goose at the Sundance Film Festival
ALL CASE STUDIES
1
56
325
456
789
1,264
3,574
5,893
6,568
32,384
56,423
98,894
251,463
693,483
943,473
985,483
145M+
1
56
325
456
789
1,264
3,574
5,893
6,568
32,384
56,423
98,894
251,463
875,345
976,473
999,347
125M+
1
56
325
456
789
1,264
3,574
5,893
11,473
32,384
56,423
123,685
251,463
574,970
976,473
987,574
11M+
1
10
22
54
67
78
88
103
117
125
256
345
426
459
506
549
550
1
10
22
54
67
78
88
103
117
125
136
158
178
186
198
246
250+
1
56
325
456
789
1,264
3,574
5,893
11,473
32,384
56,423
123,685
135,847
146,685
157,693
159,898
160K+
TEMPERLEY
PIZZA HUT
