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CustomContent
The information contained in these documents is confidential, privileged and only for the information of the intended recipient and may not be used, published or redistributed without the prior written consent of Getty Images
Welcome to Getty Images Introduction to Custom Content Video Case Studies Conceptual Brief Ideas Customized by Industry Benefits Pricing Plans How Does it Work? Tools, Insights and Resources
Agenda
Deeper Visual Expertise
Getty Images combines our proprietary internal search data of more than 1 billion annual searches and hundreds of millions of annual downloads, plus our creative team’s nuanced visual insights with in-depth consumer research, Visual GPS, and the latest market research to predict what’s next in our visual language and deliver a one-of-a-kind guide to creating and finding the right images and videos to connect with your audience.
Reassess your brand messaging with Getty Images
The right imagery has the power to move the world.
The World Has Changed. Has Your Content?
Use Getty Images' visual expertise to build your next narrative through our global network of photographers and videographers, creating a library of content unique to your brand.
It has never been so important to build an inclusive narrative. With the world in constant change, visual content must be in line with new realities. How do you connect with today's consumer in an authentic and relevant way? We can help you.
Bring the engine behind Getty Images’ content production and operations to your brand. Tap into our global network of 500,000+ creators to develop exclusive content. From simple crowd-sourced briefs to more complex productions and activations – Getty Images has you covered
Custom Content Case Study:SiemensAG
Develop exclusive content
Get your own image and video library—or book a custom shoot—tailored to fit your brand needs.
Easily enlist more than 500,000+ global iStock and Getty Images creators to develop truly encompassing imagery.
Enjoy unmatched reach
Get access and insights
Take advantage of our relationships with global organizations and our access to more than 160,000 yearly events to capture breakthrough moments for your brand.
Secure legal protection
Rest assured that you can use your imagery without headaches. Uncapped indemnification and exclusive use in perpetuity options available.
Custom Content Case Study: Canon Australia
Crowd-Sourced Custom Content
PediaSure
Case Studies
See some examples of global brands that have trusted Custom Content to tell their narratives. Click on each case study to learn more.
Conceptual Brief Ideas
Based on our insights on requests we receive and searches on Getty Images, we've curated some thought starters to help you get started. Click on each category to see more.
Sustainability
Health + Wellness
Abstract
New Normal
Age
Diversity
Travel
Finance
Home
Seasons
Click here for our step-by-step guide to the briefing process.
Thought Starters: 80% of people 50+ say they are stereotyped by marketers and more than half of women 50+ feel “invisible” in advertising. Move beyond ageist biases and clichés with authentic, accurate depictions of people 50+ living vibrant, healthy, and complete lifestyles.
Thought Starters: Financial institutions and services are in a unique position to reengage with customers in the wake of the post-pandemic economic recovery; but, as we continue to operate in a world connected by technology, how do financial institutions build trust and humanize the modern banking experience for everyone?
Thought Starters: 9 out of 10 North Americans believe their purchasing decisions will impact the future of our planet. It’s time to reimagine the imagery that that speaks to modern lifestyle trends and corporate sustainability solutions. Update your visuals to reflect authentic stories of individuals, communities and businesses supporting the environment now and in the future.
Thought Starters: Move beyond body image to ensure your visuals speak to the emotional, mental and spiritual health of your customers. In today’s world, wellness is about taking care of oneself and those we love, while aligning lifestyles and leisure pursuits accordingly. Complete the picture with a holistic approach to health and wellness.
Thought Starters: Color, composition, repetition, light and shadow. Patterns in design can lead to patterns in purchasing. Capture attention and turn heads with abstract imagery that delights, informs and adds a new dimension to your message.
Thought Starters: “Home” has taken on a new meaning these days. An all encompassing term for many customers when it comes to work, school and socializing. As more people de-centralize, how are you depicting non-urban lifestyles and engaging with customers that spend more time in their homes?
Thought Starters: To engage with customers in today’s world, it’s important to recognize and capture that the world has changed. Your visuals need to be updated to ensure they are reflective of the current environment. A pre-pandemic approach or post-pandemic vision aren’t accurate. Update your visuals to ensure they speak authentically to life as we know it today.
Thought Starters: As travel restrictions are lifted and the world reopens, to what destination do you want your customers to set their GPS? Road trips, glamping, exotic locales? Create custom content that speaks to the comfort level of all travelers and adventure seekers.
Thought Starters: 8 in 10 consumers expect brands to be consistently committed to inclusivity and diversity. Only 14% of people feel they are accurately represented in advertising imagery. Are you being inclusive in the visuals you choosing? Are you relying on stereotypes? Think about representing other intersections of identity. It not just about who’s included – it’s also about how they’re included. Connecting with consumers that shows understanding is more than socially responsible —it's good for business
Thought Starters: Christmas in July? It’s never too early to start planning ahead for seasonal content. Ensure your product and brand are on every holiday wish list. Custom materials can keep your message top of mind for every season, every celebration and every potential customer in all regions.
The information contained in these documents is confidential, privileged and only for the information of the intended recipient and may not be used, published or redistributed without the prior written consent of Getty Images. | Source: Getty Images Visual GPS
Family
Online Shopping
Street Style
Pets
Home Cooking
Urban Spaces
Welcome to Getty Images Introduction to Custom Content Video Case Studies Brief Ideas by Concept Customized by Industry Benefits Pricing Plans How Does it Work? Tools, Insights and Resources
Autmobile
Healthcare
New Home
Togetherness
Financial Planning
Cityscapes
Wellbeing
Business Solutions
Brief Ideas
73% will be more health conscious post-Covid Physical and emotional wellness have equal importance (89%/87%) Empathy is on the rise by 44% 80% of consumers expect brands to committed to inclusivity and diversity 88% agree that technology helps them keep track of health goals 92% try to take care of themselves physically
Getty Images Visual GPS
Insights based on
Customized for your Industry
Select your industry and learn more
CPG
Technology
The information contained in these documents is confidential, privileged and only for the information of the intended recipient and may not be used, published or redistributed without the prior written consent of Getty Images.
Benefits
A network of over 500,000 content creators
Never in a competitor’s campaign
Fully indemnified, model-released
Multiple model/ location sets per brief
Product placement opportunities at scale
Don't worry about models, photographers, locations, bureaucracies, etc.
Create your own custom library of diverse & inclusive content using our global talent.
With our deep industry insights and proprietary trend data we can offer guidance.
Global Scale
Exclusivity
Brand-safe
Variety
Product Placement
Production Concerns
Inclusive Content
Trends & Data
How does it work?
Step by Step
Up to 5 business days to review/accept your brief
4 weeks for contributors to create your exclusive, on-brand content
30 days to download the content you want exclusively
01
Outline your visual needs–from settings and mood to featured products and locations.
You share a creative brief
02
We’ll select the photographers or videographers that best fit your needs to create your set of custom visuals.
Our visual experts start creating:
03
Approve and select your exclusive content–quickly and easily–using our private platform.
Your team selects the final visuals
Pricing Plans
$25K
75 Images/Videos
03 Briefs
Custom Content is a 12-month subscription service with a minimum of three briefs
$35K
125 Images/Videos
05 Briefs
250 Images/Videos
10 Briefs
$100K
04
500 Images/Videos
20 Briefs
$60K
Please contact your rep to get started
Tools, Insights and Resources
Stay on top of latest trends, insights, guidebooks, and more
Getty Images and GLAAD came together to inspire the media and advertising industries to be more inclusive in their visual choices by fueling the creation of imagery which is all at once powerful, reflective, and authentic in its depictions of the entire LGBTQ+ spectrum.
Getty Images and SeeHer have a joint mission of changing the way women are portrayed in marketing and advertising. We have partnered to create a practical guide to help marketers create and select visual content to create unbiased, inclusive and effective advertising that will lead to measurable results.
Building on Getty Images 28 years of trend research and reporting, our multi-faceted approach leverages our internal search data, insights from our visual experts, and the latest market research, delivering a one-of-a-kind guide to finding the right images and videos to connect with your audience.
LGBTQ+ Guide
Inclusive Visual Storytelling Guide for Women
VisualGPS
Click to learn more
Ready to discuss your own Custom Content needs?
Contact us to learn more
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