Getty Images and Citi created the DEI Imagery Toolkit, which discovered that women in nearly every country say they don't see themselves accurately reflected in advertising - thereby creating a great opportunity to represent them more authentically.
Women lead the charge in environmental issues.
Elevate gender equality in the imagery you choose, and inspire women to tackle the biggest issues of our time.
Here are some resources to help get you started.
View the curated image gallery
Learn more about
Custom Content
Download the DEI Imagery Toolkit
Let equity fuel our legacy.
The future is sustainable with gender equity.
Women in nearly every country say
they don’t see themselves accurately reflected in advertising
2 out of 3 women worldwide experience bias or discrimination in some form
Gender equality makes things possible. It’s the foundation we lay to build a fairer and more sustainable future for all.
When more perspectives are at the table, the possibility of new solutions increases. And when women see representations of themselves making the big decisions more often, they’ll be inspired to birth new ideas that impact the world.
At Getty Images, we’re committed to elevating diverse perspectives—which shifts perceptions. Getty Images is working with the Unstereotype Alliance and Citi to help drive equitable representation and close the leadership gap in visual narratives.
This is what leadership looks like.
Together with Unstereotype Alliance, we’ve curated a gallery of images highlighting women in leadership, launching in celebration of International Women’s Day 2022. Because more women should be seen as leaders in the highest offices, as entrepreneurs and agents of change, so the next generation of change makers will be inspired to develop solutions for the challenges facing our world. They’ll move us beyond the perceived limitations of gender to begin creating true societal change.
Let us help you build a new visual narrative
The Unstereotype Alliance is a thought and action platform that seeks to eradicate harmful stereotypes in all media and advertising content.
Source: DEI Imagery Toolkit
Source: DEI Imagery Toolkit
Source: DEI Imagery Toolkit
Source: DEI Imagery Toolkit
Source: DEI Imagery Toolkit
Learn more about Getty Images' capabilities or contact us for a demo
because they’re perceived as “too emotional,”
35%
Say they face discrimination
based on how they look
42%
women worldwide experience
bias or discrimination
OUT
OF
2 3
and a greater likelihood than men to choose brands based on their commitment to protecting the environment—as well as issues of diversity and inclusion.
practicing some form of sustainability
96%
with
of women believing society should not enforce conformity to traditional gender roles, now is the time for all brands to choose authentic imagery.
96%
with
men are shown in
business leadership
more than
women
17%
white women are portrayed in
of visuals
52%
for women of color
37%
compared to only
White women are more likely to be depicted in popular visuals than women of color, though most of the world is not white.
Race and ethnicity isn’t the only intersection of identity that is underrepresented in visual storytelling. Women are most often depicted as young, slim, heterosexual, and not disabled.
Getty Images proprietary research shows that in
popular imagery,
Watch the IWD 2022 Video
The pandemic has heavily impacted the progress made on the gender gap. It is imperative that we continue our mission to promote and celebrate women in leadership positions through authentic visuals across all age ranges, backgrounds and business sectors.
To mark International Women’s Day on 8 March 2021, Getty Images and the Unstereotype Alliance have co-curated a gallery of diverse, inclusive and unstereotyped images that celebrate this year’s official IWD theme, “Women in leadership: Achieving an equal future in a COVID-19 world.”
The gallery takes an intersectional approach to explore the multiple ways women exhibit leadership qualities, encouraging all to challenge stereotypical ideas and choose progressive portrayals of what leadership looks like in their communications for IWD2021.
The Unstereotype Alliance seeks to eradicate harmful stereotypes from advertising and media to help create a more equal world. Convened by UN Women, the United Nations entity for Gender Equality, the Alliance collectively acts to empower people in all their diversity (gender, race, class, age, ability, ethnicity, religion, sexuality, language, education, etc.) by using advertising as a force for good to drive positive change all over the world.
Click here to see the gallery
Make the choice to challenge outdated depictions of women.
Choose progressive portrayals of what female leadership looks like in 2021. Help us achieve a future of equality in a COVID-19 world.
Read about the collection and
our CreativeInsights here
This is what leadership looks like.
This is what leadership looks like.
A young woman in a business suit, arms crossed, staring straight into the camera is a familiar trope when we talk about
“women in leadership,” but this outdated image of a woman emulating a masculine stereotype fails to reflect the true diversity, strength and power of female leadership.
At Getty Images, we believe that by changing the image, we can change perceptions. In a world where unconscious bias affects our ability to recognize emerging leadership, we must replace these outdated images to ensure that everyone recognizes a woman’s ability to lead.
Click here to see the
International Women's Day video