This Fortune 500 financial services company was looking for lifestyle imagery for its Asian marketing division. They needed to capture authentic everyday moments representative of several diverse regions in Asia, covering a range of ethnicities and ages.
THE ASK
Over the course of 20 briefs, Getty Images engaged its photographers in South-East Asia to create thousands of images for the client. With brief topics spanning new life stages, health and wellness, customer care and financial planning, the required diversity in each brief was delivered by the crowd-sourced community in the region tapping into their networks. As a result of this project, the marketing team was able to refresh their brand library with modern, authentic and commercially safe content they can use in perpetuity.
THE SOLUTION
CASE STUDY: CUSTOM CONTENT
Life Insurance & Investment Company
The Ask
The Solution
Case Study: Custom content
Pt-EMEA
PT-LATAM
ES-EMEA
ES-LATAM
JA-JP
Tha-th
Portuguese (EMEA)
Portuguese (LATAM)
Spanish (EMEA)
Spanish (LATAM)
Japanese
Thai
IT-IT
DE-DE
FR-FR
NL-NL
Eng
Dutch
English
French
German
Italian
Choose a language...
