The Ask
Stacy’s Pita Chips needed a creative partner to build a branded content studio for their Stacy’s Roots to Rise Market, a pop-up marketplace at the 2023 Sundance Film Festival, showcasing products from Stacy’s Rise Project winners as well as a supporting short film highlighting the achievements of these female entrepreneurs.
The Solution
It takes a storyteller to showcase a storyteller. To elevate their products, content, and brand message Stacy’s teamed up with Getty Images, who produced a full-service studio inside the marketplace creating content in support of these powerful stories of resilience and success. Crafting dynamic still portraits as well as impactful behind-the-scenes photography, Getty Images captured over 700 photos featuring filmmakers and celebrities interacting with Stacy’s products, film, creators, and the Rise project winners.
Attendees photographed in the studio were offered branded social media assets in real-time, organically amplifying the activation and increasing engagement. This comprehensive solution allowed Stacy’s to pass the chips, post the content, and propel their brand message beyond the boundaries of Park City.
Case Study: Branded Content
Portraits
Behind-the-Scenes
Social Sharing
