lack of investment resources
lack of the right skills/ capabilities
short-term thinking
13%
1%
31%
55%
Moved significantly ahead
Neutral
Fallen behind
Moved ahead
of executive feel from digital innovation
vulnerable to disruption
feel an increased pressure
of executive on their organisation to innovate and future proof their organisations
Unified around why
The barriers to innovation are clear
Who’s really ahead?
Majority of respondents think they are ahead of competitors
A willingness to experiment
Together, we’re operating in an industry of pioneers and experimenters
Disrupting the status quo
The levels of disruption today, compared with pre-pandemic levels
Pioneer
Follower
Experimenter
Intelligent automation
Advanced automation
AI/Machine learning
Connected infrastructure
Re-think resource constraints
The most important technologies over the next three years
Customer analytics and customer experience data
Workshops with those in other industries
Online idea generation / Online communities
Workshops with those in the same industry
49%
53%
58%
Humanised innovation
The primary ways organisations source digital innovation from the outside
