Based on demographic and psychographic information, this is choosing the right outlet to make the right people aware of your product or service.
The Marketing Funnel
This refers to capturing permission-based
contact information around your prospective consumer.
It is all about following up and sending out "nurture" information to help keep your product or service front of mind with your prospective consumer.
This refers to providing effective sale options to your prospective consumer.
The touchpoints in the Marketing Funnel outline the stages that prospective consumers travel through before making their buying decision.