A Basic Version of a Lead Moving Through a Marketing Funnel
Iterate and produce.
Assess satisfaction of needs, requirements
Satisfaction and success
Transactional and transitional factors
Loyalty and evangelism
Distribute and utilize.
Marketing Funnels and Customer Journey Maps:
Build a diagram of your ideal marketing funnel.
The New Marketing Funnel Becomes an Hourglass
Justify and quantify value, internal buy-in
8 Steps for Creating Your Marketing Funnel and Customer Journey Maps
Sketch the customer journey.
Keep your goals top of mind.
Review existing touchpoints and channels.
Create an empathy map.
Review current user research.
Two Buzzwords You Need to Know