A Basic Version of a Lead Moving Through a Marketing Funnel
Loyalty
Purchase
Consideration
Familiarity
Awareness
Distribute and utilize.
Iterate and produce.
Sketch the customer journey.
Build a diagram of your ideal marketing funnel.
Create an empathy map.
Review existing touchpoints and channels.
Review current user research.
Keep your goals top of mind.
8 Steps for Creating Your Marketing Funnel and Customer Journey Maps
Post-Purchase
Loyalty and evangelism
Up-sell, cross-sell
Satisfaction and success
Onboarding implementation
Transactional and transitional factors
Justify and quantify value, internal buy-in
Assess satisfaction of needs, requirements
Investigate solutions
Problem identification
Brand awareness
Pre-Purchase
The New Marketing Funnel Becomes an Hourglass
Advocacy
Expansion
Retention
mckinsey.com
interaction-design.org
customerjourneymarketer.com
Adoption
Purchase
Justification
Evaluation
Research
Education
Engagement
Marketing Funnels and Customer Journey Maps:
Two Buzzwords You Need to Know