Iterate and produce.
Justify and quantify value, internal buy-in
Build a diagram of your ideal marketing funnel.
Keep your goals top of mind.
The New Marketing Funnel Becomes an Hourglass
Two Buzzwords You Need to Know
Review existing touchpoints and channels.
A Basic Version of a Lead Moving Through a Marketing Funnel
Satisfaction and success
Create an empathy map.
Sketch the customer journey.
Distribute and utilize.
Assess satisfaction of needs, requirements
Transactional and transitional factors
Loyalty and evangelism
8 Steps for Creating Your Marketing Funnel and Customer Journey Maps
Marketing Funnels and Customer Journey Maps:
Review current user research.