What is omni-channel marketing?
They click the ad and are taken to a landing page.
Deliver answers or help immediately.
When they go to Facebook, they see a retargeted ad with that product and a promotional offer.
The potential customer clicks on a CTA for a product that’s an upgraded version of what they were originally interested in.
This is a multichannel strategy.
They visit a landing page for the new product and
receive a new promotional offer.
Analyze your data.
Conduct surveys to ask directly.
When the customer completes the purchase, the second
It’s instantly updated
Store all your consumer data in your CRM platform.
omni-channel marketing at work
All marketing will focus on continuing the relationship with the customer:
This is how a company gives consumers a truly continuous experience.
The key to omni-channel marketing is that a consumer's digital interactions with a company directly affect their experience with the company in person, and vice versa.
Figure out which channels your consumers are using to interact with your company.
TO GET STARTED WITH
Teams from anywhere can securely access information anytime, from any internet-connected device
Omni-channel marketing is only available to companies that invest in powerful technology and make the effort to analyze data. It is a primary driver of the evolved consumer experience and will help your company encourage sales and loyalty.
Allow consumers to use the channels best suited for their particular situation.
A lead visits your website and looks at a particular product.
All marketing is immediately shifted from top-of-funnel to retention.
Each “swimmer” has its own reporting structure and revenue goals.
The swimmers (each marketing channel) are in a relay race and must work together to succeed.
promotional offer presented online is automatically applied.
Update it as often as possible.
Here’s an example of omni-channel marketing at work.
Omni-channel marketing is about eliminating marketing siloes and focusing on the full consumer experience.
Steps you must take to transition to
Metrics and reporting allow companies to deliver more personalized interactions and service throughout
A day later, as part of an email nurture campaign, they receive a whitepaper that details key features of the original product and similar products.
On the landing page, they enter their email address into the contact form.
Be present and active on the most important channels.
At the store, the salesperson is immediately able to view the lead’s customer journey — every interaction the lead has had with the company thus far — and continue the process in person.
Instead of buying through the website, the lead decides to visit a physical store.
Many companies focus on maximizing the performance of individual marketing channels.
They leave your site without making a purchase.
The customer won’t see the same ads as they did before the purchase.
They often structure their organization into “swim lanes” focused on each channel.
Integrate your channels.
The swimmers may train and work together to help the others succeed, but they still compete against each other in rankings and stats.
Invest in a customer relationship management (CRM) platform that is cloud-based.
Technology that works in the cloud means:
It puts the consumer at the center of its strategy.
All approved employees can immediately view the entire consumer journey — in real time.
There are steps you must take to transition to omni-channel marketing.
omnichannel.me econtentmag.com shopify.com searchcio.techtarget.com uxmag.com
The root of the word “omni” means “all” or “universal.”