of US households consume chocolate
of US consumers report shopping more online
Reasons for eating more confectionery
Snacking more often
Eating on-the-go
Better variety of flavors
Healthier options
Time saving
Portion control
Chocolate
Non-chocolate
63%
56%
43%
38%
41%
41%
28%
35%
24%
25%
22%
28%
1, 2
55%
55%
"I am reducing my sugar intake"
"I am snacking less often"
49%
43%
"I am reducing the calories I eat"
39%
41%
"I am buying less to save money"
32%
25%
"I am replacing sweets with other foods"
15%
18%
"I am bored of current flavors"
8%
3%
47.3%
Chocolate dipped marshmallow featuring red, blue and silver stars featuring EdiSparklz
Candy coated chocolate eggs wtih daisy glitter
featuring EdiSparklz
Clear lollipop with red heart shaped glitter
featuring EdiSparklz
Chocolates sprinkled with gold glitter
featuring EdiSparklz
Gummies with carnival glitter
featuring EdiSparklz
of US confectionery consumers would like to see candy in resealable packaging .
4
61%
of US confectionery consumers would like to see candy with easy to open packaging .
4
56%
of US consumers would like candy with easy to dispense packaging for hygienic sharing .
4
30%
of consumers purchased chocolate confectionery aimed at kids
of consumers purchased sugar confectionery aimed at kids
47%
88%
19%
Only
13%
Only
Jellies
Drops
Liquid shot
46.01%
23.18%
Gummy
Powder
Capsules
Tablets
18.37%
16.07%
9.96%
9.36%
8.68%
% of supplement users
(Chewing) Gum
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
(Source: Innova Market Insights, Now & Next in Supplements-Global, June 2024.)