of US households consume chocolate
of US consumers report shopping more online
Reasons for eating more confectionery
Snacking more often
Eating on-the-go
Better variety of flavors
Healthier options
Time saving
Portion control
Chocolate
Non-chocolate
63%
56%
43%
38%
41%
41%
28%
35%
24%
25%
22%
28%
1, 2
55%
55%
"I am reducing my sugar intake"
"I am snacking less often"
49%
43%
"I am reducing the calories I eat"
39%
41%
"I am buying less to save money"
32%
25%
"I am replacing sweets with other foods"
15%
18%
"I am bored of current flavors"
8%
3%
To improve my digestive health
26
Chocolate dipped marshmallow featuring red, blue and silver stars featuring EdiSparklz
Candy coated chocolate eggs wtih daisy glitter
featuring EdiSparklz
Clear lollipop with red heart shaped glitter
featuring EdiSparklz
Chocolates sprinkled with gold glitter
featuring EdiSparklz
Gummies with carnival glitter
featuring EdiSparklz
of US confectionery consumers would like to see candy in resealable packaging .
4
61%
of US confectionery consumers would like to see candy with easy to open packaging .
4
56%
of US consumers would like candy with easy to dispense packaging for hygienic sharing .
4
30%
of consumers purchased chocolate confectionery aimed at kids
of consumers purchased sugar confectionery aimed at kids
47%
88%
19%
Only
13%
Only
To improve my bone/joint health
To help lose weight
To help build lean muscle
To improve my heart health
25
24
To boost my immunity
To boost my energy levels
Reproductive health
Offers functional benefits in addition to energy
20
18
14
13
11
Energy drink trial motivators, among non-category consumers, by gender and age, 2022ยน
"Which of the following would motivate you to try an energy drink? Please select all that apply."
9
41
None of these
% of respondents