of US households consume chocolate
of US consumers report shopping more online
Reasons for eating more confectionery
Snacking more often
Eating on-the-go
Better variety of flavors
Healthier options
Time saving
Portion control
Chocolate
Non-chocolate
63%
56%
43%
38%
41%
41%
28%
35%
24%
25%
22%
28%
1, 2
55%
55%
"I am reducing my sugar intake"
"I am snacking less often"
49%
43%
"I am reducing the calories I eat"
39%
41%
"I am buying less to save money"
32%
25%
"I am replacing sweets with other foods"
15%
18%
"I am bored of current flavors"
8%
3%
To improve my digestive health
Singapore
50.5%
Chocolate dipped marshmallow featuring red, blue and silver stars featuring EdiSparklz
Candy coated chocolate eggs wtih daisy glitter
featuring EdiSparklz
Clear lollipop with red heart shaped glitter
featuring EdiSparklz
Chocolates sprinkled with gold glitter
featuring EdiSparklz
Gummies with carnival glitter
featuring EdiSparklz
of US confectionery consumers would like to see candy in resealable packaging .
4
61%
of US confectionery consumers would like to see candy with easy to open packaging .
4
56%
of US consumers would like candy with easy to dispense packaging for hygienic sharing .
4
30%
of consumers purchased chocolate confectionery aimed at kids
of consumers purchased sugar confectionery aimed at kids
47%
88%
19%
Only
13%
Only
Singapore and Malaysia have similar needs with Energy level and immunity while Thai consumers would like to improve their heart health
What functional benefits you would like to see in a healthy snack or healthy beverages? Please select all that apply
To improve my bone/joint health
To help lose weight
To help build lean muscle
To improve my heart health
29.5%
56.5%
0% 50% 100%
To boost my immunity
To boost my energy levels
Reproductive health
For general health and
wellness purposes
57.0%
33.0%
51.5%
39.0%
52.0%
45.5%
To improve my digestive health
To improve my bone/joint health
To help lose weight
To help build lean muscle
To improve my heart health
Malaysia
53.5%
35.0%
60.0%
0% 50% 100%
To boost my immunity
To boost my energy levels
Reproductive health
For general health and
wellness purposes
58.0%
33.5%
45.5%
41.5%
51.0%
50.0%
To improve my digestive health
To improve my bone/joint health
To help lose weight
To help build lean muscle
To improve my heart health
Thailand
38.5%
31.0%
35.5%
0% 50% 100%
To boost my immunity
To boost my energy levels
Reproductive health
For general health and
wellness purposes
30.0%
34.0%
35.5%
32.0%
28.5%
39.5%