Immunity Chart

of US households consume chocolate

of US consumers report shopping more online

Reasons for eating more confectionery

Snacking more often

Eating on-the-go

Better variety of flavors

Healthier options

Time saving

Portion control

Chocolate

Non-chocolate

63%

56%

43%

38%

41%

28%

35%

24%

25%

22%

28%

1, 2

55%

"I am reducing my sugar intake"

"I am snacking less often"

49%

43%

"I am reducing the calories I eat"

39%

41%

"I am buying less to save money"

32%

25%

"I am replacing sweets with other foods"

15%

18%

"I am bored of current flavors"

Chocolate dipped marshmallow featuring red, blue and silver stars featuring EdiSparklz

Candy coated chocolate eggs wtih daisy glitter featuring EdiSparklz

Clear lollipop with red heart shaped glitter featuring EdiSparklz

Chocolates sprinkled with gold glitter featuring EdiSparklz

Gummies with carnival glitter featuring EdiSparklz

of US confectionery consumers would like to see candy in resealable packaging .

61%

of US confectionery consumers would like to see candy with easy to open packaging .

56%

of US consumers would like candy with easy to dispense packaging for hygienic sharing .

30%

of consumers purchased chocolate confectionery aimed at kids

of consumers purchased sugar confectionery aimed at kids

47%

88%

19%

Only

13%

Only

Vitamin C

Vitamin A

Vitamin E

Vitamin D3

Vitamin B6

Vitamin B1

Vitamin B3

Vitamin B9

Vitamin B12

37%

36%

35%

32%

29%

27%

26%

40% 35% 30% 25% 20% 15% 10% 5% 0%

26%

25%

Source: Innova Database, accessed March 2025