36%
of consumers want to lose weight
~30%
46%
40%
alpha-linolenic (Omega-3 fatty acids)
~70%
~53%
linolenic (Omega-6 fatty acids)
~13%
Soluble
Fiber
Insoluble
Fiber
81%
are currently on a diet
have attempted weight loss at least three times in the past three years
believe maintaining a healthy weight is essential to overall health¹