This group is the hard-core workout enthusiast. They’re working out
multiple times per week and view nutrition as a way to fuel those workouts. They’re focused on energy, endurance, muscle building, and muscle recovery. While weight management is a top concern for this group, they tend to focus on maintaining and advancing their physical performance and capabilities. They prefer higher intensity workouts like strength training and high-intensity interval training (HIIT). Sports Performance consumers have the highest knowledge of protein sources, with 79% indicating they used protein within the past year. They are much more interested in products with pre-workout benefits to help energize and fuel them through their workout and post-workout benefits that help muscle recovery after a strenuous exercise. The Sports Performance consumer skews the most predominately male out of other segments with a 65% male to 35% female ratio.
59% of Gen Z from 18 to 20 years old are pursuing college
48% of Gen Z from ages 6 to 12 years old are racial or ethinic minorities
25% of Gen Z from 6 to 12 years old are hispanic
43% of Gen Z from 6 to 17 years old are more likely than millenials to live with a college educated parent
Key Areas of Focus
Satiety
Kick Start
Reward
Pre- or Intra- Workout Whey Protein with Electrolyte
Glanbia Nutritionals Ingredients
• Hydrovon™ EET: This concentrated hydrolyzed whey protein with embedded enzyme technology is designed to target the release of leucine peptides.
• All N™ Off-the-Shelf Premix - Essential Electrolytes: This Off-the-Shelf premix has been pre-formulated with active ingredients, ready to use as a base for new product formulations. Our electrolyte blend is designed to deliver an easy and effective electrolyte solution, featuring an optimized combination of minerals and vitamins to support rapid hydration and replenish electrolytes.
• Sodium Chloride: An electrolyte depleted through sweat during exercise. Sodium regulates the total amount of water in the body and maintains the proper function of the nervous and muscular systems. Chloride helps maintain a normal balance of body fluids.
• Magnesium Sulfate: This compound is involved in many essential processes in the body, including metabolic activity, skeletal muscle contraction, and neuron function. During strenuous activity it becomes depleted.
• Dipotassium Phosphate: This compound is essential in the generation of the electrical impulses in the body that allow the muscles and brain to function correctly.
• Niacin: Also known as Vitamin B3, niacin is involved in energy production, cellular signaling events, oxidative reactions, and DNA metabolism.
• Vitamin B6 and B12: These vitamins act as coenzymes for energy metabolism.
Post-Workout High Protein Cheddar Cheese
Glanbia Nutritionals Ingredients
• High Protein Cheddar Cheese: Glanbia 50% Reduced Fat Colored Cheddar cheese has 50% less wet fat than standard Cheddar cheese and meets all the requirements for reduced-fat cheddar cheese and has been fortified with Vitamin A Palmitate (21 CFR 133.113, 21 CFR 130.10 and 21 CFR 101.62 (b)(4)).
Salted Caramel Peanut Butter Keto Boost RTM
Glanbia Nutritionals Ingredients
• KetoSure™ MCT: A rapidly soluble, premium, free-flowing powder rich in high quality MCT and whey protein isolate suitable for a Keto diet. It contains only the most bioavailable and efficacious C:8 fatty acids from coconut source. Free from any additives and carriers with a smooth clean flavor profile and low in carbs and sugars. KetoSure(tm) provides a unique label-friendly solution to a variety of applications.
Click Here for more information on our Sports Performance Consumer concepts,
ingredient solutions, and insights.
Reasons For Protein Use:
Represents 10% Of the Population
Centered on workout needs
The Opportunity
Persons focused on sports performance have a more single-minded focus with strong use of protein focused on a workout and scattered use on other eating occasions
Daily kick start
Manage satiety
Reward/snack/break
Energy boost
Pre-workout support
Energy for the day, nutrition for the day
Stay on track, weight loss, meal sub, manage hunger/thirst
Treat, reward, substantial snack, bored, mental break
Help, mental focus, refuel for the day, other
Energy/fuel for a workout
Post-workout support
Recovery, build muscle after a workout
Sports & Active Lifestyle Nutrition: Section 2 Overview
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