The Active Lifestyle Consumer focuses on their everyday nutritional needs.
They view protein-fortified foods as a way to maintain or advance the
physical performance of their body and keep it mobile and strong. Weight
is a consideration for this group, but strength and energy are more of a
focus. They want meals and snacks that provide them with energy and
nutrition, and they want to receive these benefits in multiple formats,
including salty snacks, smoothies, supplements, and sports drinks. In
addition to less strenuous exercise activities like walking and yoga, they
enjoy more active forms of exercise like running and strength training.
Unlike Inactive and Healthy Lifestyle consumers, this group indicates they
care about protein sources, identifying whey protein as their preferred
source. The Active Lifestyle consumer tends to be a bit younger, with 50%
under 40 years of age. This group skews male, with a 55% male to 45%
female ratio.
59% of Gen Z from 18 to 20 years old are pursuing college
48% of Gen Z from ages 6 to 12 years old are racial or ethinic minorities
25% of Gen Z from 6 to 12 years old are hispanic
43% of Gen Z from 6 to 17 years old are more likely than millenials to live with a college educated parent
Key Areas of Focus
Satiety
Kick Start
Reward
Mocha High Protein Bar
Glanbia Nutritionals Ingredients
• BarPro® 296: A dairy protein blend with unique properties that include improved texture, shelf life, and mouthfeel in bars with high fiber content. BarPro 296 can be used as the sole protein in making nutrition bars.
• BarPro® 585: An rBST-free milk protein isolate, ultrafiltered from Grade A milk.
Acai Flavored
Pre-Workout RTM
Glanbia Nutritionals Ingredients
• CreaBev®: A soluble and stable form of creatine monohydrate. It has very high stability in an aqueous
solution compared with regular creatine monohydrate. It is suitable for use in Ready-to-Mix powdered beverages and neutral and acidic pH Ready-to-Drink beverages.
• AminoBlast®: AminoBlast®: Instantized amino acids that provide improved clarity and dispersability in water for easy inclusion into beverages with no clumping, floating powder, or sedimentation as typically seen with amino acids.
Protein + Calcium Key Lime Yogurt Smoothie
Glanbia Nutritionals Ingredients
• OptiSol® 1042: A functional Grade A rBST-free milk protein concentrate for use in cultured drinks and smoothies.
• TruCal® D-7: A source of calcium and minerals derived from milk. It is manufactured using a proprietary
extraction technology combined with other purification techniques. TruCal’s balance of calcium and other
minerals is important for optimal bone growth and density.
Click Here for more information on our Active Lifestyle Consumer concepts,
ingredient solutions, and insights.
Reasons For Protein Use:
Represents 29% Of the Population
Centered on everyday needs
The Opportunity
Persons leading a generally active lifestyle have a broader tange of protein drivers and use of different products for different occasions
Daily kick start
Manage satiety
Reward/snack/break
Energy boost
Pre-workout support
Energy for the day, nutrition for the day
Stay on track, weight loss, meal sub, manage hunger/thirst
Treat, reward, substantial snack, bored, mental break
Help, mental focus, refuel for the day, other
Energy/fuel for a workout
Post-workout support
Recovery, build muscle after a workout
Sports & Active Lifestyle Nutrition: Section 2 Overview
Click Here
