Representing the most significant portion of the general population, the
Healthy Lifestyle consumer likes to stay active, make healthy and mindful
choices, and focus on their overall health needs. This holistic approach to
health and wellness presents itself in their food and beverage choices and
their daily exercise habits. They enjoy exercises like walking, yoga, and
hiking to exercise their body while calming their mind. They focus on food
and beverage choices that give them well-rounded nutritional benefits
and provide energy and nutrition throughout the day. Healthy Lifestyle
consumers focus on weight management and look to protein-fortified
foods to provide satiety and satisfy their thirst or hunger. They love a salty
snack but are also avid supplement users, with nearly 84% stating they
have consumed a supplement in the past year. This group skews female
with a 56% female to 44% male ratio.
59% of Gen Z from 18 to 20 years old are pursuing college
48% of Gen Z from ages 6 to 12 years old are racial or ethinic minorities
25% of Gen Z from 6 to 12 years old are hispanic
43% of Gen Z from 6 to 17 years old are more likely than millenials to live with a college educated parent
Key Areas of Focus
Satiety
Kick Start
Reward
Drinkable High Protein Greek Yogurt
Glanbia Nutritionals Ingredients
• OptiSol® 1020: A functional dairy ingredient with unique properties that include improved flavor, texture, and processing in high protein yogurt systems
Blueberry Strudel Baked Breakfast Bar
Glanbia Nutritionals Ingredients
• BarPro® 291: A partially hydrolyzed milk protein isolate with enhanced functional characteristics designed
for extending the shelf life of protein-fortified nutrition bars. This protein helps to minimize bar hardness
and can be used as the sole protein source in making nutritional bars with high levels of dairy protein.
• Crunchie™ Milk Protein Crisps: High protein crisps made with milk protein and rice starch to deliver
superior texture and flavor for enhancing texture and crunch in food applications.
Click Here for more information on our Healthy Lifestyle Consumer concepts,
ingredient solutions, and insights.
Reasons For Protein Use:
Represents 40% Of the Population
Centered on basic nutritional needs
The Opportunity
Persons leading a generally healthy lifestyle focus on a wide range of products to help them stay on track and manage weight while gettin their day off to a good start
Daily kick start
Manage satiety
Reward/snack/break
Energy boost
Pre-workout support
Energy for the day, nutrition for the day
Stay on track, weight loss, meal sub, manage hunger/thirst
Treat, reward, substantial snack, bored, mental break
Help, mental focus, refuel for the day, other
Energy/fuel for a workout
Post-workout support
Recovery, build muscle after a workout
Sports & Active Lifestyle Nutrition: Section 2 Overview
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Glanbia Nutritionals Ingredients
• Crunchie™ Milk Protein Crisps: High protein crisps made with milk protein and rice starch to deliver superior texture and flavor for enhancing texture and crunch in food applications.
• BarFlex® 191: A partially hydrolyzed whey protein isolate with enhanced functional characteristics designed to extend nutritional bars’ shelf life. It can be used as the sole protein source in making nutritional bars with high levels of whey protein and can also be used in combination with other proteins to modify a bar’s texture.
• BevWise® I-300W: A patent-pending acidified WPI designed for intermediate pH RTD (ready-to-drink)
beverages providing flavor and processing benefits.
• BarPro® 585: An rBST-free milk protein isolate, ultrafiltered from Grade A milk.
Sea Salt Caramel Chocolate Crisp Bites