Don’t let their name fool you. The Inactive Lifestyle consumer still
exercises. They just focus on exercising their brain more than their body!
Their protein consumption is centered on basic nutritional needs rather
than fuel for their workouts. They want to have energy throughout the day,
feel full when they eat a snack, and feel good about the nutrition they’re
getting in each bite. They prefer salty snacks and don’t really consider
protein sources when they’re choosing their products. They primarily reach
for a protein-fortified snack to kick start their day (think protein cereal
or shake) or manage satiety (think protein bars or bites). The Inactive
Lifestyle consumer does look to protein-fortified foods for a bit of an
energy boost. Still, they’re more likely to grab a bar or snack to provide
a little midday reward or break, so those sweet treats that have a little
extra protein to help curb the guilt are welcome options. This group skews
heavily female with a 60% female to 40% male ratio.
59% of Gen Z from 18 to 20 years old are pursuing college
48% of Gen Z from ages 6 to 12 years old are racial or ethinic minorities
25% of Gen Z from 6 to 12 years old are hispanic
43% of Gen Z from 6 to 17 years old are more likely than millenials to live with a college educated parent
Key Areas of Focus
Satiety
Kick Start
Reward
Trail Mix Protein Bar
Glanbia Nutritionals Ingredients
• Crunchie™ Milk Protein Crisps: High protein crisps made with milk protein and rice starch to deliver superior texture and flavor for enhancing texture and crunch in food applications.
• SnackQuinoa™ White Wholeseed: A whole white quinoa that has been heat-treated using our MicroSure™ Plus process. This treatment involves a minimum 5-log validated kill step and results in the safest quinoa in the industry.
• SnackChia™ Wholeseed Black: Whole uniform black chia seeds heat-treated using our MicroSure™ Plus process, a treatment that involves a 5-log validated kill step and results in the safest nutritional ingredients in the industry.
• WholeFlax™ Golden: Whole uniform golden-colored flaxseed that undergoes our MeadowPure™ selection process maintaining industry-leading shelf life and stability. This is a raw food product and has not been heat-treated or processed to treat it for organisms of public health significance. It is not ready-to-eat.
High Protein Fudge Bite
Glanbia Nutritionals Ingredients
• BarPro® 291: A partially hydrolyzed milk protein isolate with enhanced functional characteristics designed
for extending the shelf life of protein-fortified nutrition bars. This protein helps to minimize bar hardness
and can be used as the sole protein source in making nutritional bars with high levels of dairy protein.
• BarPro® 585: An rBST-Free milk protein isolate, ultrafiltered from Grade A milk.
High Protein Cereal
Glanbia Nutritionals Ingredients
• Crunchie™ Milk Protein Bites: Larger in size, bites are ideal for use as a snack or cereal, delivering exceptional texture and a hearty crunch to a product throughout shelf life, creating a delightful eating experience. Clean dairy flavor requiring no masking.
Click Here for more information on our Inactive Lifestyle Consumer concepts,
ingredient solutions, and insights.
Reasons For Protein Use:
Represents 20% Of the Population
Centered on basic nutritional needs
The Opportunity
Persons leading a mostly inactive lifestyle look to get their day started right then continue to eat right throughout the day, managing hunger through convenient, better-for-you protein products.
Daily kick start
Manage satiety
Reward/snack/break
Energy boost
Pre-workout support
Energy for the day, nutrition for the day, as a treat or reward
Manage hunger/thirst, meal substitution, weight loss
Treat, reward, substantial snack, bored
Refuel for the day
Energy/fuel for a workout
Sports & Active Lifestyle Nutrition: Section 2 Overview
Click Here
