UK & Ireland
In the UK and Ireland, new products with vegan claims are growing fast, most consumers want clean label, and low sugar and fat are important attributes in a healthy snack. When it comes to bars, high protein is nearly as important as
low sugar.
Featured Articles
Snacking in the UK & Ireland: A Case Study
Germany
German consumers are also seeking low-sugar snacks, with over half thinking today’s snack bars contain too much sugar. Fortunately, German snack bar consumers’ high interest in new texture and format experiences gives manufacturers some options to make better-for-you bars that satisfy.
Featured Articles
Top Nutrition Bar Trends in Germany
Netherlands
In the Netherlands, allergen-free has become the leading claim in bars, which signals health but also accommodates diverse diets, including vegan and gluten-free. Brands are also focusing on sustainability, especially through packaging and organic ingredients.
Featured Articles
What's Next for Nutrition Bars in the Netherlands?