Japan
While Japanese consumers tend to have healthy diets overall, they’re now looking at making their snacks healthy, too—particularly to support heart health, digestive health, and energy levels. Not wanting to compromise on enjoyment, these consumers express a strong interest in indulgent protein snack formats like protein cookies, confections, and cake.
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3 Trends in High Protein Snacking in Japan
China
Since nearly half of China’s consumers are active lifestyle consumers, there is a great opportunity for the expansion of healthy snacks, especially now that the protein trend has started to take off. Although protein waters, shakes, and bars are growing, there remains a lack of awareness of these products and concerns about their relevance, taste, and price.
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Top Snacking Trends in China
Snacking in China: Chinese Consumers and Healthy Snacking
Snacking in China: Protein and Its Role in Snacking
Snacking in China: Snacking Preferences and Barriers to Growth