ENERGY
COGNITION
WEIGHT MANAGEMENT
ANTIOXIDANT
Benefits of the Ketogenic State
Who is the Keto Consumer?
50:50
32%
More than likely have young children
53%
66%
Considered an 'adventure eater'
Live in an urban area
Female/Male
Aged 25-54
How Can MCTS Support a Ketogenic Diet?
Increase Plasma Keytones
Highest
Ketogenic
Response
More Rapidly
Oxidized
More Readily
Absorbed by
the Liver
The Typical Ketogenic Diet Consists of
70-80%
Fat
10-20%
Protein
5-10%
Carbs
C6
C7
C9
C10
C11
C12
C8
Our KetoSure™ MCT Delivers MCT and Whey Protein to Support the Ketogenic Diet
Coconut Based MCT-C8
Contains only bioavailable and efficacious C8 fatty acids from a coconut source
Keto Friendly
Source of high fat, moderate protein with low carbs and sugars
Rapidly Soluble
The Ketogenic
Diet and Your Consumer
The Ketogenic Diet
An alternative to energy or carbohydrate restriction is to increase plasma ketones by ingesting medium chain triglycerides (MCT) that provide medium chain fatty acids.
MCTs Provide Saturated Medium Chain Fatty Acids at 6-12 Carbons in Chain Length
Smooth & Clean Flavor
No masking required
Easy inclusion in product formulations
Clean Label, only MCT and whey protein
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6
7,8,9,10,11,12
13,14,15
1,2
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Whey
Protein
On a whey protein carrier
Working on a new Keto formulation? Get in touch, we'd love to discuss that with you.
Get In Touch!
We have the knowledge, expertise and ingredients portfolio to help you develop successful Keto focused products in categories like sports nutrition, weight management and more.
Treasure Island (FL): Ketogenic Diet. StatPearls Publishing; 2020 Jan J Clin Invest. 1967 Oct; 46(10):1589-95 Source: Glanbia Nutritionals Proprietary Study, December 2020; Data collected 12/28/2020 Base: Week 41=398, 227 (respondents who are currently on or will/want to try at least one type of diet) Sources: 1) Mintel, A year of innovation in sports & performance nutrition – 2020, September 2020; 2) FMCG Gurus, Sports Nutrition North America Overview – 2020, March 2020. 3) Mintel, MCTs emerging as ingredients to watch, January 2018. 4) Mintel, A year of innovation in meal replacement drinks – 2020, February 2020 Source: Mintel, Consumer Approach to Nutrition, January 2020 Base: 90 internet users aged 18+ who answered ‘Ketogenic diet’ when asked “What best describes the diet you currently follow?” All respondents: Base: 2,000 internet users aged 18+ Front Nutr. 2019; 6: 46. Ann N Y Acad Sci. 2016 Mar; 1367(1):12-20. Am J Clin Nutr. 1982 Nov; 36(5):950-62. Int Dairy J. (2006) 16:1374–82. J Lipid Res. 2016 Jun; 57(6):943-54. Current Developments in Nutrition, Volume 1, Issue 4, 4, 2017 Source: Innova database, November 2020, categories: sports nutrition & supplements Source: Innova database, November 2020, categories: sports nutrition & supplements
1. Treasure Island (FL): Ketogenic Diet. Stat Pearls Publishing; 2020 Jan, 2. J Clin Invest. 1967 Oct; 46(10):1589-95. 3. Source: Glanbia Nutritionals Proprietary Study, December 2020; Data collected 12/28/2020, 4. FMCG Gurus, Sports Nutrition North America Overview – 2020, March 2020., 5. Mintel, MCTs emerging as ingredients to watch, January 2018., 6. Mintel, A year of innovation in meal replacement drinks – 2020, February 2020, 6. Mintel, Consumer Approach to Nutrition, January 2020, 7. Front Nutr. 2019; 6: 46., 8. Ann N Y Acad Sci. 2016 Mar; 1367(1):12-20., 9. Am J Clin Nutr. 1982 Nov; 36(5):950-62., 10. Int Dairy J. (2006) 16:1374–82., 11. J Lipid Res. 2016 Jun; 57(6):943-54., 12. Current Developments in Nutrition, Volume 1, Issue 4, 4, 2017, 13. Front Nutr. 2019; 6: 46., 14. PLoS One. 2018; 13(2): e0191182., 15. J Cereb Blood Flow Metab. 2016 Sep; 36(9): 1603–1613, 16. Innova database, November 2020, categories: sports nutrition & supplements
1. Treasure Island (FL): Ketogenic Diet. Stat Pearls Publishing; 2020 Jan, 2. J Clin Invest. 1967 Oct; 46(10):1589-95. 3. Source: Glanbia Nutritionals Proprietary Study, December 2020; Data collected 12/28/2020, 4. FMCG Gurus, Sports Nutrition North America Overview – 2020, March 2020., 5. Mintel, MCTs emerging as ingredients to watch, January 2018., 6. Mintel, A year of innovation in meal replacement drinks – 2020, February 2020, 6. Mintel, Consumer Approach to Nutrition, January 2020, 7. Front Nutr. 2019; 6: 46., 8. Ann N Y Acad Sci. 2016 Mar; 1367(1):12-20., 9. Am J Clin Nutr. 1982 Nov; 36(5):950-62., 10. Int Dairy J. (2006) 16:1374–82., 11. J Lipid Res. 2016 Jun; 57(6):943-54., 12. Current Developments in Nutrition, Volume 1, Issue 4, 4, 2017, 13. Front Nutr. 2019; 6: 46., 14. PLoS One. 2018; 13(2): e0191182., 15. J Cereb Blood Flow Metab. 2016 Sep; 36(9): 1603–1613, 16. Innova database, November 2020, categories: sports nutrition & supplements
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Our KetoSure™ MCT Delivers MCT and Whey Protein to Support the Ketogenic Diet
Our KetoSure™ MCT Delivers MCT and Whey Protein to Support the Ketogenic Diet
30%
of Younger US
consumers,
ages 18-24, indicate good fats would be of interest to them in bars
US
Consumers
6
of US consumers are interested in following a ketogenic diet.
18%
5
of North American consumers indicate that 'ketogenic' is either important or very important when choosing sports nutrition products.
4
29%
The Importance of Ketogenic to Your Consumers
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Consumers are showing interest on Keto diet throughout Aspac
% of consumers indicate that 'ketogenic' is important when choosing sports nutrition products
The 'typical' ketogenic diet consists of 70-80% fat, 10-20% protein and 5-10% carbs. While this diet has been shown to produce beneficial metabolic changes, it can also be very restrictive and hard for some consumers to follow.
60%
50%
40%
30%
20%
10%
0%
49%
35%
34%
30%
25%
25%
Sources:
(1) Mintel, A year of innovation in sports & performance nutrition – 2020, September 2020;
(2) FMCG Gurus, Sports Nutrition – Asia Pacific 2020, March 2020
(3)） FMCG Gurus, Australia – Sports Nutrition Survey, September 2021
(4)） FMCG Gurus, South Korea - Sports Nutrition Survey, September 2021
(5)） FMCG Gurus, China- Sports Nutrition Survey, September 2021
Consumers are showing interest on Keto diet throughout Aspac
Consumers are showing interest on Keto diet throughout Aspac
ASPAC: 'Keto' product launches
by MCT ingredient status, 2016-2021 YTD (October)
MCT Has Gained Share in the Keto Space, From 0% of new product launches with Keto indication in 2016 to 10% in 2020
60%
50%
40%
10%
0%
250
200
150
100
50
0
2016
2017
2018
2019
2020
2021 YTD
0%
10%
20
36
112
227
217
29
99
205
22
200
17
Source: Mintel GNPD, October 2021
Keto (without MCT)
Keto + MCT
No. product launches
250
200
150
100
50
0
+65%
86
208
233
Source: Mintel GNPD, October 2021
Dec 2018-Nov 2019
Dec 2019-Nov 2020
Dec 2020-Nov 2021
The number of food and beverage launches in ASPAC with a Keto Claim increased by 65% from 2 years ago
Keto (without MCT)
Keto + MCT
Vietnam
China
Malaysia
India
Australia
South Korea
(2,3,4,5)
(1)