KetoMCT

ENERGY

COGNITION

WEIGHT MANAGEMENT

ANTIOXIDANT

Benefits of the Ketogenic State

Who is the Keto Consumer?

SAY YES

57%

More Than Half of the Consumers are Currently On or Will Try Some Type of Diet and Are Looking to Take These Steps

29%

18%

of North American consumers indicate that 'ketogenic' is either important or very important when choosing sports nutrition products.

of US consumers are interested in following a ketogenic diet.

US Consumers

of Younger US consumers, ages 18-24, indicate good fats would be of interest to them in bars

The Importance of Ketogenic to Your Consumers

50:50

32%

More than likely have young children

53%

66%

Considered an 'adventure eater'

Live in an urban area

Female/Male

Aged 25-54

How Can MCTS Support a Ketogenic Diet?

Increase Plasma Keytones

Highest Ketogenic Response

More Rapidly Oxidized

More Readily Absorbed by the Liver

16%

11%

Product Launches with Coconut Sourced MCTs are Seeing Positive Growth Year Over Year

The Typical Ketogenic Diet Consists of

70-80% Fat

10-20% Protein

5-10% Carbs

30%

45%

81%

75%

56%

53%

39%

Drink more water

Exercise more

Research & purchase food & beverages to support my new eating approach

Get more sleep

Research & purchase nutritional supplements to support my new eating approach

Integrate meal planning and/or batch cooking

C10

C11

C12

MCT Has Gained Share in the Keto Space

decrease in products without coconut MCT source

increase in products with coconut MCT source

+37.6%

-14%

Our KetoSure™ MCT Delivers MCT and Whey Protein to Support the Ketogenic Diet

Coconut Based MCT-C8

Contains only bioavailable and efficacious C8 fatty acids from a coconut source

Keto Friendly

Source of high fat, moderate protein with low carbs and sugars

Rapidly Soluble

The Ketogenic Diet and Your Consumer

The Ketogenic Diet

An alternative to energy or carbohydrate restriction is to increase plasma ketones by ingesting medium chain triglycerides (MCT) that provide medium chain fatty acids.

MCTs Provide Saturated Medium Chain Fatty Acids at 6-12 Carbons in Chain Length

of product launches with a Keto indication

2015

2020

Smooth & Clean Flavor

No masking required

Easy inclusion in product formulations

Clean Label, only MCT and whey protein

2 0 1 9

2 0 1 5

2 0 2 0

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7,8,9,10,11,12

13,14,15

1,2

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SAY YES

57%

Drink more water

81%

75%

Exercise more

56%

Research & purchase food & beverages to support my new eating approach

53%

Get more sleep

39%

Integrate meal planning and/or batch cooking

45%

Research & purchase nutritional supplements to support my new eating approach

More Than Half of the Consumers are Currently On or Will Try Some Type of Diet and Are Looking to Take These Steps

Display info by hovering over the pulsing images

Whey Protein

On a whey protein carrier

Working on a new Keto formulation? Get in touch, we'd love to discuss that with you.

Get In Touch!

We have the knowledge, expertise and ingredients portfolio to help you develop successful Keto focused products in categories like sports nutrition, weight management and more.

Treasure Island (FL): Ketogenic Diet. StatPearls Publishing; 2020 Jan J Clin Invest. 1967 Oct; 46(10):1589-95 Source: Glanbia Nutritionals Proprietary Study, December 2020; Data collected 12/28/2020 Base: Week 41=398, 227 (respondents who are currently on or will/want to try at least one type of diet) Sources: 1) Mintel, A year of innovation in sports & performance nutrition – 2020, September 2020; 2) FMCG Gurus, Sports Nutrition North America Overview – 2020, March 2020. 3) Mintel, MCTs emerging as ingredients to watch, January 2018. 4) Mintel, A year of innovation in meal replacement drinks – 2020, February 2020 Source: Mintel, Consumer Approach to Nutrition, January 2020Base: 90 internet users aged 18+ who answered ‘Ketogenic diet’ when asked “What best describes the diet you currently follow?”All respondents: Base: 2,000 internet users aged 18+ Front Nutr. 2019; 6: 46. Ann N Y Acad Sci. 2016 Mar; 1367(1):12-20. Am J Clin Nutr. 1982 Nov; 36(5):950-62. Int Dairy J. (2006) 16:1374–82. J Lipid Res. 2016 Jun; 57(6):943-54. Current Developments in Nutrition, Volume 1, Issue 4, 4, 2017 Source: Innova database, November 2020, categories: sports nutrition & supplements Source: Innova database, November 2020, categories: sports nutrition & supplements

1. Treasure Island (FL): Ketogenic Diet. Stat Pearls Publishing; 2020 Jan, 2. J Clin Invest. 1967 Oct; 46(10):1589-95. 3. Source: Glanbia Nutritionals Proprietary Study, December 2020; Data collected 12/28/2020, 4. FMCG Gurus, Sports Nutrition North America Overview – 2020, March 2020., 5. Mintel, MCTs emerging as ingredients to watch, January 2018., 6. Mintel, A year of innovation in meal replacement drinks – 2020, February 2020, 6. Mintel, Consumer Approach to Nutrition, January 2020, 7. Front Nutr. 2019; 6: 46., 8. Ann N Y Acad Sci. 2016 Mar; 1367(1):12-20., 9. Am J Clin Nutr. 1982 Nov; 36(5):950-62., 10. Int Dairy J. (2006) 16:1374–82., 11. J Lipid Res. 2016 Jun; 57(6):943-54., 12. Current Developments in Nutrition, Volume 1, Issue 4, 4, 2017, 13. Front Nutr. 2019; 6: 46., 14. PLoS One. 2018; 13(2): e0191182., 15. J Cereb Blood Flow Metab. 2016 Sep; 36(9): 1603–1613, 16. Innova database, November 2020, categories: sports nutrition & supplements

No Additives or Carriers

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Our KetoSure™ MCT Delivers MCT and Whey Protein to Support the Ketogenic Diet