The Ketogenic
Diet and Your Consumer
ENERGIA
CAPACIDAD
COGNITIVA
PODER
ANTIOXIDANTE
CONTROL
DEL PESO
70-80%
Grasas
10-20%
Proteínas
5-10%
Carbohidratos
Beneficios del estado de cetosis
1,2
Una Típica Dieta Cetogénica Incluye:
La Dieta Cetogénica
Deslice hacia abajo para ver más
Mantenga el puntero del ratón sobre las imágenes para visualizar la información
DIJO QUE SÍ
57%
Beber más agua
81%
75%
Hacer más ejercicio
56%
Investigar y comprar alimentos y bebidas que contribuyan a su nuevo plan de alimentación
53%
Dormir más
39%
Planificar las comidas y/o cocinar para toda la semana
45%
Investigar y comprar suplementos nutricionales que contribuyan a su nuevo plan de alimentación
3
Mantenga el puntero del ratón sobre las imágenes para visualizar la información
de los consumidores estadounidenses están interesados en seguir una dieta cetogénica.
18%
5
de los consumidores estadounidenses dicen que lo “cetogénico” es importante o muy importante a la hora de elegir productos de nutrición deportiva
29%
La Importancia De La Dieta Cetogénica Para Quienes Consumen Sus Productos
Mantenga el puntero del ratón sobre las imágenes para visualizar la información
66%
Se consideran “consumidores aventurados”
53%
Viven en una zona urbana
Es muy probable que tengan hijos pequeños
32%
Tienen entre 25-54
50:50
Mujeres/Hombres
¿Quiénes Siguen Una Dieta Cetogénica?
6
Mantenga el puntero del ratón sobre las imágenes para visualizar la información
C6
7,8,9,10,11,12
13,14,15
C7
C9
C10
C11
C12
C8
El Hígado Los Absorbe Con Más Facilidad
Oxidación Más Rápida
Mayor Respuesta Cetogénica
Los MCT Proporcionan Acidos Grasos De Cadena Media Saturados Con Una Longitud De Cadena De 6 - 12 Atomos De Carbono
Una alternativa a la restricción de carbohidratos, una de las fuentes de energía, es aumentar las cetonas en plasma mediante la ingesta de triglicéridos de cadena media (MCT, por sus siglas en inglés) que proporcionan ácidos grasos de cadena media.
Aumentan Las Cetonas En Plasma
¿Cómo Ayudan Los MCT En Una Dieta Cetogénica?
Mantenga el puntero del ratón sobre las imágenes para visualizar la información
Fácil de incluir en las preparaciones de productos
De Rápida Disolución
Sabor Fresco Y agradable
No se necesita enmascarar el sabor
Sin Aditivos Ni Agentes Transportadores
Etiqueta clara: solo contiene MCT y proteína de suero de leche
Alto contenido en grasas, proteínas moderadas y bajo contenido de carbohidratos y azúcares
Apto Para La Dieta Cetogénica
Proteína De Suero De Leche
En un agente portador de proteína de suero de leche
A Base De Coco MCT-C8
Solo contiene ácidos grasos C8 de gran eficacia y biodisponibles que se obtienen de una fuente de coco
Mantenga el puntero del ratón sobre las imágenes para visualizar la información
Más Información
Get In Touch!
Contamos con los conocimientos, la experiencia y la cartera de ingredientes para ayudarle a desarrollar con éxito productos aptos para la dieta cetogénica en categorías como la nutrición deportiva, el control de peso, entre otras.
Treasure Island (FL): Ketogenic Diet, StatPearls Publishing; enero 2020, J Clin Invest. Octubre 1967 (10); 46(10): 1589-95 Fuente: estudio realizado por Glanbia Nutritionals, diciembre 2020; datos recogidos el 28/12/2020 Base: Semana 41 = 398, 227 (encuestados que actualmente siguen o quieren probar al menos un tipo de dieta) Fuentes: 1) Mintel, A year of innovation in sports & performance nutrition - 2020, septiembre 2020; 2) FMCG Gurus, Sports Nutrition North America Overview - 2020, marzo 2020. 3) Mintel, MCTs emerging as ingredients to watch, enero 2018. 4) Mintel, A year of innovation in meal replacement drinks - 2020, febrero 2020 Fuente: Mintel, Consumer Approach to Nutrition, enero 2020 Base: 90 usuarios de internet mayores de 18 años que respondieron "Dieta cetogénica" cuando se les preguntó "¿Qué describe mejor la dieta que sigue actualmente?"
Todos los encuestados - Base: 2.000 usuarios de internet mayores de 18 años Front Nutr. 2019; 6: 46. Ann N Y Acad Sci. Marzo 2016; 1367(1):12-20. Am J Clin Nutr. Noviembre 1982; 36(5):950-62. Int Dairy J. (2006) 16:1374-82. J Lipid Res. Junio 2016; 57(6):943-54. Current Developments in Nutrition, volumen 1, número 4, 4, 2017 Fuente: Base de datos Innova, noviembre 2020, categorías: nutrición deportiva y suplementos Fuente: Base de datos Innova, noviembre de 2020, categorías: nutrición y suplementos deportivos.
1. Treasure Island (FL): Ketogenic Diet. Stat Pearls Publishing; 2020 Jan, 2. J Clin Invest. 1967 Oct; 46(10):1589-95. 3. Source: Glanbia Nutritionals Proprietary Study, December 2020; Data collected 12/28/2020, 4. FMCG Gurus, Sports Nutrition North America Overview – 2020, March 2020., 5. Mintel, MCTs emerging as ingredients to watch, January 2018., 6. Mintel, A year of innovation in meal replacement drinks – 2020, February 2020, 6. Mintel, Consumer Approach to Nutrition, January 2020, 7. Front Nutr. 2019; 6: 46., 8. Ann N Y Acad Sci. 2016 Mar; 1367(1):12-20., 9. Am J Clin Nutr. 1982 Nov; 36(5):950-62., 10. Int Dairy J. (2006) 16:1374–82., 11. J Lipid Res. 2016 Jun; 57(6):943-54., 12. Current Developments in Nutrition, Volume 1, Issue 4, 4, 2017, 13. Front Nutr. 2019; 6: 46., 14. PLoS One. 2018; 13(2): e0191182., 15. J Cereb Blood Flow Metab. 2016 Sep; 36(9): 1603–1613, 16. Innova database, November 2020, categories: sports nutrition & supplements
1. Treasure Island (FL): Ketogenic Diet. Stat Pearls Publishing; 2020 Jan, 2. J Clin Invest. 1967 Oct; 46(10):1589-95. 3. Source: Glanbia Nutritionals Proprietary Study, December 2020; Data collected 12/28/2020, 4. FMCG Gurus, Sports Nutrition North America Overview – 2020, March 2020., 5. Mintel, MCTs emerging as ingredients to watch, January 2018., 6. Mintel, A year of innovation in meal replacement drinks – 2020, February 2020, 6. Mintel, Consumer Approach to Nutrition, January 2020, 7. Front Nutr. 2019; 6: 46., 8. Ann N Y Acad Sci. 2016 Mar; 1367(1):12-20., 9. Am J Clin Nutr. 1982 Nov; 36(5):950-62., 10. Int Dairy J. (2006) 16:1374–82., 11. J Lipid Res. 2016 Jun; 57(6):943-54., 12. Current Developments in Nutrition, Volume 1, Issue 4, 4, 2017, 13. Front Nutr. 2019; 6: 46., 14. PLoS One. 2018; 13(2): e0191182., 15. J Cereb Blood Flow Metab. 2016 Sep; 36(9): 1603–1613, 16. Innova database, November 2020, categories: sports nutrition & supplements
Contáctenos
¿Está trabajando en una nueva fórmula apta para la dieta cetogénica? Póngase en contacto con nosotros, nos encantaría hablarlo con usted.
¿Quiere saber más sobre nuestro KetoSure™ MCT?
Our KetoSure™ MCT Delivers MCT and Whey Protein to Support the Ketogenic Diet
La Dieta Cetogénica y Su Consumidor
The Ketogenic
Diet and Your Consumer
ENERGY
COGNITION
ANTIOXIDANT
WEIGHT MANAGEMENT
70-80%
Fat
10-20%
Protein
5-10%
Carbs
Benefits of the Ketogenic State
1,2
The Typical Ketogenic Diet Consists of
The Ketogenic Diet
Scroll down to view
Display info by hovering over the pulsing images
SAY YES
57%
Drink more water
81%
75%
Exercise more
56%
Research & purchase food
& beverages to support my new eating approach
53%
Get more sleep
39%
Integrate meal planning and/or
batch cooking
45%
Research & purchase nutritional supplements to support my new eating approach
3
Display info by hovering over the pulsing images
More Than Half of the Consumers are Currently On or Will Try Some Type of Diet and Are Looking to Take These Steps
30%
SAY YES
57%
Drink more water
81%
75%
Exercise more
56%
Research & purchase food
& beverages to support my new eating approach
53%
Get more sleep
39%
Integrate meal planning and/or
batch cooking
45%
Research & purchase nutritional supplements to support my new eating approach
More Than Half of the Consumers are Currently On or Will Try Some Type of Diet and Are Looking to Take These Steps
of Younger US
consumers,
ages 18-24, indicate good fats would be of interest to them in bars
US
Consumers
6
of US consumers are interested in following a ketogenic diet.
18%
5
of North American consumers indicate that 'ketogenic' is either important or very important when choosing sports nutrition products.
4
29%
The Importance of Ketogenic to Your Consumers
Display info by hovering over the pulsing images
66%
Considered an 'adventure eater'
53%
Live in an urban area
More than likely have young children
32%
Aged 25-54
50:50
Female/Male
Who is the Keto Consumer?
6
Display info by hovering over the pulsing images
C6
7,8,9,10,11,12
13,14,15
C7
C9
C10
C11
C12
C8
More Readily
Absorbed by
the Liver
More Rapidly
Oxidized
Highest
Ketogenic
Response
MCTs Provide Saturated Medium Chain Fatty Acids at 6-12 Carbons in Chain Length
An alternative to energy or carbohydrate restriction is to increase plasma ketones by ingesting medium chain triglycerides (MCT) that provide medium chain fatty acids.
Increase Plasma Keytones
How Can MCTS Support a Ketogenic Diet?
Display info by hovering over the pulsing images
2020
2015
increase in products with coconut MCT source
+37.6%
decrease in products without coconut MCT source
-14%
2
0
1
5
2
0
2
0
Product Launches with Coconut Sourced MCTs are Seeing Positive Growth Year Over Year
2
0
1
5
2
0
1
9
16%
of product launches with a Keto indication
11%
MCT Has Gained Share in the Keto Space
16
Display info by hovering over the pulsing images
Easy inclusion in product formulations
Rapidly Soluble
Smooth & Clean Flavor
No masking required
No Additives or Carriers
Clean Label, only MCT and whey protein
Source of high fat, moderate protein with low carbs and sugars
Keto Friendly
Whey
Protein
On a whey protein carrier
Coconut Based MCT-C8
Contains only bioavailable and efficacious C8 fatty acids from a coconut source
Our KetoSure™ MCT Delivers MCT and Whey Protein to Support the Ketogenic Diet
Display info by hovering over the pulsing images
Learn More
Get In Touch!
We have the knowledge, expertise and ingredients portfolio to help you develop successful Keto focused products in categories like sports nutrition, weight management and more.
Treasure Island (FL): Ketogenic Diet. StatPearls Publishing; 2020 Jan J Clin Invest. 1967 Oct; 46(10):1589-95 Source: Glanbia Nutritionals Proprietary Study, December 2020; Data collected 12/28/2020 Base: Week 41=398, 227 (respondents who are currently on or will/want to try at least one type of diet) Sources: 1) Mintel, A year of innovation in sports & performance nutrition – 2020, September 2020; 2) FMCG Gurus, Sports Nutrition North America Overview – 2020, March 2020. 3) Mintel, MCTs emerging as ingredients to watch, January 2018. 4) Mintel, A year of innovation in meal replacement drinks – 2020, February 2020 Source: Mintel, Consumer Approach to Nutrition, January 2020 Base: 90 internet users aged 18+ who answered ‘Ketogenic diet’ when asked “What best describes the diet you currently follow?” All respondents: Base: 2,000 internet users aged 18+ Front Nutr. 2019; 6: 46. Ann N Y Acad Sci. 2016 Mar; 1367(1):12-20. Am J Clin Nutr. 1982 Nov; 36(5):950-62. Int Dairy J. (2006) 16:1374–82. J Lipid Res. 2016 Jun; 57(6):943-54. Current Developments in Nutrition, Volume 1, Issue 4, 4, 2017 Source: Innova database, November 2020, categories: sports nutrition & supplements Source: Innova database, November 2020, categories: sports nutrition & supplements
1. Treasure Island (FL): Ketogenic Diet. Stat Pearls Publishing; 2020 Jan, 2. J Clin Invest. 1967 Oct; 46(10):1589-95. 3. Source: Glanbia Nutritionals Proprietary Study, December 2020; Data collected 12/28/2020, 4. FMCG Gurus, Sports Nutrition North America Overview – 2020, March 2020., 5. Mintel, MCTs emerging as ingredients to watch, January 2018., 6. Mintel, A year of innovation in meal replacement drinks – 2020, February 2020, 6. Mintel, Consumer Approach to Nutrition, January 2020, 7. Front Nutr. 2019; 6: 46., 8. Ann N Y Acad Sci. 2016 Mar; 1367(1):12-20., 9. Am J Clin Nutr. 1982 Nov; 36(5):950-62., 10. Int Dairy J. (2006) 16:1374–82., 11. J Lipid Res. 2016 Jun; 57(6):943-54., 12. Current Developments in Nutrition, Volume 1, Issue 4, 4, 2017, 13. Front Nutr. 2019; 6: 46., 14. PLoS One. 2018; 13(2): e0191182., 15. J Cereb Blood Flow Metab. 2016 Sep; 36(9): 1603–1613, 16. Innova database, November 2020, categories: sports nutrition & supplements
Contact Us
Working on a new Keto formulation? Get in touch, we'd love to discuss that with you.
Want more info on our KetoSure™ MCT?
Our KetoSure™ MCT Delivers MCT and Whey Protein to Support the Ketogenic Diet
Our KetoSure™ MCT Delivers MCT and Whey Protein to Support the Ketogenic Diet
The Ketogenic
Diet and Your Consumer
ENERGY
COGNITION
ANTIOXIDANT
WEIGHT MANAGEMENT
70-80%
Fat
10-20%
Protein
5-10%
Carbs
Benefits of the Ketogenic State
1,2
The Typical Ketogenic Diet Consists of
The Ketogenic Diet
Scroll down to view
Display info by hovering over the pulsing images
SAY YES
57%
Drink more water
81%
75%
Exercise more
56%
Research & purchase food
& beverages to support my new eating approach
53%
Get more sleep
39%
Integrate meal planning and/or
batch cooking
45%
Research & purchase nutritional supplements to support my new eating approach
3
Display info by hovering over the pulsing images
More Than Half of the Consumers are Currently On or Will Try Some Type of Diet and Are Looking to Take These Steps
30%
SAY YES
57%
Drink more water
81%
75%
Exercise more
56%
Research & purchase food
& beverages to support my new eating approach
53%
Get more sleep
39%
Integrate meal planning and/or
batch cooking
45%
Research & purchase nutritional supplements to support my new eating approach
More Than Half of the Consumers are Currently On or Will Try Some Type of Diet and Are Looking to Take These Steps
of Younger US
consumers,
ages 18-24, indicate good fats would be of interest to them in bars
US
Consumers
6
of US consumers are interested in following a ketogenic diet.
18%
5
of North American consumers indicate that 'ketogenic' is either important or very important when choosing sports nutrition products.
4
29%
The Importance of Ketogenic to Your Consumers
Display info by hovering over the pulsing images
66%
Considered an 'adventure eater'
53%
Live in an urban area
More than likely have young children
32%
Aged 25-54
50:50
Female/Male
Who is the Keto Consumer?
6
Display info by hovering over the pulsing images
C6
7,8,9,10,11,12
13,14,15
C7
C9
C10
C11
C12
C8
More Readily
Absorbed by
the Liver
More Rapidly
Oxidized
Highest
Ketogenic
Response
MCTs Provide Saturated Medium Chain Fatty Acids at 6-12 Carbons in Chain Length
An alternative to energy or carbohydrate restriction is to increase plasma ketones by ingesting medium chain triglycerides (MCT) that provide medium chain fatty acids.
Increase Plasma Keytones
How Can MCTS Support a Ketogenic Diet?
Display info by hovering over the pulsing images
2020
2015
increase in products with coconut MCT source
+37.6%
decrease in products without coconut MCT source
-14%
2
0
1
5
2
0
2
0
Product Launches with Coconut Sourced MCTs are Seeing Positive Growth Year Over Year
2
0
1
5
2
0
1
9
16%
of product launches with a Keto indication
11%
MCT Has Gained Share in the Keto Space
16
Display info by hovering over the pulsing images
Easy inclusion in product formulations
Rapidly Soluble
Smooth & Clean Flavor
No masking required
No Additives or Carriers
Clean Label, only MCT and whey protein
Source of high fat, moderate protein with low carbs and sugars
Keto Friendly
Whey
Protein
On a whey protein carrier
Coconut Based MCT-C8
Contains only bioavailable and efficacious C8 fatty acids from a coconut source
Our KetoSure™ MCT Delivers MCT and Whey Protein to Support the Ketogenic Diet
Display info by hovering over the pulsing images
Learn More
Get In Touch!
We have the knowledge, expertise and ingredients portfolio to help you develop successful Keto focused products in categories like sports nutrition, weight management and more.
Treasure Island (FL): Ketogenic Diet. StatPearls Publishing; 2020 Jan J Clin Invest. 1967 Oct; 46(10):1589-95 Source: Glanbia Nutritionals Proprietary Study, December 2020; Data collected 12/28/2020 Base: Week 41=398, 227 (respondents who are currently on or will/want to try at least one type of diet) Sources: 1) Mintel, A year of innovation in sports & performance nutrition – 2020, September 2020; 2) FMCG Gurus, Sports Nutrition North America Overview – 2020, March 2020. 3) Mintel, MCTs emerging as ingredients to watch, January 2018. 4) Mintel, A year of innovation in meal replacement drinks – 2020, February 2020 Source: Mintel, Consumer Approach to Nutrition, January 2020 Base: 90 internet users aged 18+ who answered ‘Ketogenic diet’ when asked “What best describes the diet you currently follow?” All respondents: Base: 2,000 internet users aged 18+ Front Nutr. 2019; 6: 46. Ann N Y Acad Sci. 2016 Mar; 1367(1):12-20. Am J Clin Nutr. 1982 Nov; 36(5):950-62. Int Dairy J. (2006) 16:1374–82. J Lipid Res. 2016 Jun; 57(6):943-54. Current Developments in Nutrition, Volume 1, Issue 4, 4, 2017 Source: Innova database, November 2020, categories: sports nutrition & supplements Source: Innova database, November 2020, categories: sports nutrition & supplements
1. Treasure Island (FL): Ketogenic Diet. Stat Pearls Publishing; 2020 Jan, 2. J Clin Invest. 1967 Oct; 46(10):1589-95. 3. Source: Glanbia Nutritionals Proprietary Study, December 2020; Data collected 12/28/2020, 4. FMCG Gurus, Sports Nutrition North America Overview – 2020, March 2020., 5. Mintel, MCTs emerging as ingredients to watch, January 2018., 6. Mintel, A year of innovation in meal replacement drinks – 2020, February 2020, 6. Mintel, Consumer Approach to Nutrition, January 2020, 7. Front Nutr. 2019; 6: 46., 8. Ann N Y Acad Sci. 2016 Mar; 1367(1):12-20., 9. Am J Clin Nutr. 1982 Nov; 36(5):950-62., 10. Int Dairy J. (2006) 16:1374–82., 11. J Lipid Res. 2016 Jun; 57(6):943-54., 12. Current Developments in Nutrition, Volume 1, Issue 4, 4, 2017, 13. Front Nutr. 2019; 6: 46., 14. PLoS One. 2018; 13(2): e0191182., 15. J Cereb Blood Flow Metab. 2016 Sep; 36(9): 1603–1613, 16. Innova database, November 2020, categories: sports nutrition & supplements
Contact Us
Working on a new Keto formulation? Get in touch, we'd love to discuss that with you.
Want more info on our KetoSure™ MCT?
Our KetoSure™ MCT Delivers MCT and Whey Protein to Support the Ketogenic Diet
Our KetoSure™ MCT Delivers MCT and Whey Protein to Support the Ketogenic Diet
The Ketogenic
Diet and Your Consumer
ENERGY
COGNITION
ANTIOXIDANT
WEIGHT MANAGEMENT
70-80%
Fat
10-20%
Protein
5-10%
Carbs
Benefits of the Ketogenic State
1,2
The Typical Ketogenic Diet Consists of
The Ketogenic Diet
Scroll down to view
Display info by hovering over the pulsing images
SAY YES
57%
Drink more water
81%
75%
Exercise more
56%
Research & purchase food
& beverages to support my new eating approach
53%
Get more sleep
39%
Integrate meal planning and/or
batch cooking
45%
Research & purchase nutritional supplements to support my new eating approach
3
Display info by hovering over the pulsing images
More Than Half of the Consumers are Currently On or Will Try Some Type of Diet and Are Looking to Take These Steps
30%
SAY YES
57%
Drink more water
81%
75%
Exercise more
56%
Research & purchase food
& beverages to support my new eating approach
53%
Get more sleep
39%
Integrate meal planning and/or
batch cooking
45%
Research & purchase nutritional supplements to support my new eating approach
More Than Half of the Consumers are Currently On or Will Try Some Type of Diet and Are Looking to Take These Steps
of Younger US
consumers,
ages 18-24, indicate good fats would be of interest to them in bars
US
Consumers
6
of US consumers are interested in following a ketogenic diet.
18%
5
of North American consumers indicate that 'ketogenic' is either important or very important when choosing sports nutrition products.
4
29%
The Importance of Ketogenic to Your Consumers
Display info by hovering over the pulsing images
66%
Considered an 'adventure eater'
53%
Live in an urban area
More than likely have young children
32%
Aged 25-54
50:50
Female/Male
Who is the Keto Consumer?
6
Display info by hovering over the pulsing images
C6
7,8,9,10,11,12
13,14,15
C7
C9
C10
C11
C12
C8
More Readily
Absorbed by
the Liver
More Rapidly
Oxidized
Highest
Ketogenic
Response
MCTs Provide Saturated Medium Chain Fatty Acids at 6-12 Carbons in Chain Length
An alternative to energy or carbohydrate restriction is to increase plasma ketones by ingesting medium chain triglycerides (MCT) that provide medium chain fatty acids.
Increase Plasma Keytones
How Can MCTS Support a Ketogenic Diet?
Display info by hovering over the pulsing images
2020
2015
increase in products with coconut MCT source
+37.6%
decrease in products without coconut MCT source
-14%
2
0
1
5
2
0
2
0
Product Launches with Coconut Sourced MCTs are Seeing Positive Growth Year Over Year
2
0
1
5
2
0
1
9
16%
of product launches with a Keto indication
11%
MCT Has Gained Share in the Keto Space
16
Display info by hovering over the pulsing images
Easy inclusion in product formulations
Rapidly Soluble
Smooth & Clean Flavor
No masking required
No Additives or Carriers
Clean Label, only MCT and whey protein
Source of high fat, moderate protein with low carbs and sugars
Keto Friendly
Whey
Protein
On a whey protein carrier
Coconut Based MCT-C8
Contains only bioavailable and efficacious C8 fatty acids from a coconut source
Our KetoSure™ MCT Delivers MCT and Whey Protein to Support the Ketogenic Diet
Display info by hovering over the pulsing images
Learn More
Get In Touch!
We have the knowledge, expertise and ingredients portfolio to help you develop successful Keto focused products in categories like sports nutrition, weight management and more.
Treasure Island (FL): Ketogenic Diet. StatPearls Publishing; 2020 Jan J Clin Invest. 1967 Oct; 46(10):1589-95 Source: Glanbia Nutritionals Proprietary Study, December 2020; Data collected 12/28/2020 Base: Week 41=398, 227 (respondents who are currently on or will/want to try at least one type of diet) Sources: 1) Mintel, A year of innovation in sports & performance nutrition – 2020, September 2020; 2) FMCG Gurus, Sports Nutrition North America Overview – 2020, March 2020. 3) Mintel, MCTs emerging as ingredients to watch, January 2018. 4) Mintel, A year of innovation in meal replacement drinks – 2020, February 2020 Source: Mintel, Consumer Approach to Nutrition, January 2020 Base: 90 internet users aged 18+ who answered ‘Ketogenic diet’ when asked “What best describes the diet you currently follow?” All respondents: Base: 2,000 internet users aged 18+ Front Nutr. 2019; 6: 46. Ann N Y Acad Sci. 2016 Mar; 1367(1):12-20. Am J Clin Nutr. 1982 Nov; 36(5):950-62. Int Dairy J. (2006) 16:1374–82. J Lipid Res. 2016 Jun; 57(6):943-54. Current Developments in Nutrition, Volume 1, Issue 4, 4, 2017 Source: Innova database, November 2020, categories: sports nutrition & supplements Source: Innova database, November 2020, categories: sports nutrition & supplements
1. Treasure Island (FL): Ketogenic Diet. Stat Pearls Publishing; 2020 Jan, 2. J Clin Invest. 1967 Oct; 46(10):1589-95. 3. Source: Glanbia Nutritionals Proprietary Study, December 2020; Data collected 12/28/2020, 4. FMCG Gurus, Sports Nutrition North America Overview – 2020, March 2020., 5. Mintel, MCTs emerging as ingredients to watch, January 2018., 6. Mintel, A year of innovation in meal replacement drinks – 2020, February 2020, 6. Mintel, Consumer Approach to Nutrition, January 2020, 7. Front Nutr. 2019; 6: 46., 8. Ann N Y Acad Sci. 2016 Mar; 1367(1):12-20., 9. Am J Clin Nutr. 1982 Nov; 36(5):950-62., 10. Int Dairy J. (2006) 16:1374–82., 11. J Lipid Res. 2016 Jun; 57(6):943-54., 12. Current Developments in Nutrition, Volume 1, Issue 4, 4, 2017, 13. Front Nutr. 2019; 6: 46., 14. PLoS One. 2018; 13(2): e0191182., 15. J Cereb Blood Flow Metab. 2016 Sep; 36(9): 1603–1613, 16. Innova database, November 2020, categories: sports nutrition & supplements
Contact Us
Working on a new Keto formulation? Get in touch, we'd love to discuss that with you.
Want more info on our KetoSure™ MCT?
Our KetoSure™ MCT Delivers MCT and Whey Protein to Support the Ketogenic Diet
Our KetoSure™ MCT Delivers MCT and Whey Protein to Support the Ketogenic Diet
The Ketogenic
Diet and Your Consumer
ENERGY
COGNITION
ANTIOXIDANT
WEIGHT MANAGEMENT
70-80%
Fat
10-20%
Protein
5-10%
Carbs
Benefits of the Ketogenic State
1,2
The Typical Ketogenic Diet Consists of
The Ketogenic Diet
Scroll down to view
Display info by hovering over the pulsing images
SAY YES
57%
Drink more water
81%
75%
Exercise more
56%
Research & purchase food
& beverages to support my new eating approach
53%
Get more sleep
39%
Integrate meal planning and/or
batch cooking
45%
Research & purchase nutritional supplements to support my new eating approach
3
Display info by hovering over the pulsing images
More Than Half of the Consumers are Currently On or Will Try Some Type of Diet and Are Looking to Take These Steps
30%
SAY YES
57%
Drink more water
81%
75%
Exercise more
56%
Research & purchase food
& beverages to support my new eating approach
53%
Get more sleep
39%
Integrate meal planning and/or
batch cooking
45%
Research & purchase nutritional supplements to support my new eating approach
More Than Half of the Consumers are Currently On or Will Try Some Type of Diet and Are Looking to Take These Steps
of Younger US
consumers,
ages 18-24, indicate good fats would be of interest to them in bars
US
Consumers
6
of US consumers are interested in following a ketogenic diet.
18%
5
of North American consumers indicate that 'ketogenic' is either important or very important when choosing sports nutrition products.
4
29%
The Importance of Ketogenic to Your Consumers
Display info by hovering over the pulsing images
66%
Considered an 'adventure eater'
53%
Live in an urban area
More than likely have young children
32%
Aged 25-54
50:50
Female/Male
Who is the Keto Consumer?
6
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C6
7,8,9,10,11,12
13,14,15
C7
C9
C10
C11
C12
C8
More Readily
Absorbed by
the Liver
More Rapidly
Oxidized
Highest
Ketogenic
Response
MCTs Provide Saturated Medium Chain Fatty Acids at 6-12 Carbons in Chain Length
An alternative to energy or carbohydrate restriction is to increase plasma ketones by ingesting medium chain triglycerides (MCT) that provide medium chain fatty acids.
Increase Plasma Keytones
How Can MCTS Support a Ketogenic Diet?
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2020
2015
increase in products with coconut MCT source
+37.6%
decrease in products without coconut MCT source
-14%
2
0
1
5
2
0
2
0
Product Launches with Coconut Sourced MCTs are Seeing Positive Growth Year Over Year
2
0
1
5
2
0
1
9
16%
of product launches with a Keto indication
11%
MCT Has Gained Share in the Keto Space
16
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Easy inclusion in product formulations
Rapidly Soluble
Smooth & Clean Flavor
No masking required
No Additives or Carriers
Clean Label, only MCT and whey protein
Source of high fat, moderate protein with low carbs and sugars
Keto Friendly
Whey
Protein
On a whey protein carrier
Coconut Based MCT-C8
Contains only bioavailable and efficacious C8 fatty acids from a coconut source
Our KetoSure™ MCT Delivers MCT and Whey Protein to Support the Ketogenic Diet
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Learn More
Get In Touch!
We have the knowledge, expertise and ingredients portfolio to help you develop successful Keto focused products in categories like sports nutrition, weight management and more.
Treasure Island (FL): Ketogenic Diet. StatPearls Publishing; 2020 Jan J Clin Invest. 1967 Oct; 46(10):1589-95 Source: Glanbia Nutritionals Proprietary Study, December 2020; Data collected 12/28/2020 Base: Week 41=398, 227 (respondents who are currently on or will/want to try at least one type of diet) Sources: 1) Mintel, A year of innovation in sports & performance nutrition – 2020, September 2020; 2) FMCG Gurus, Sports Nutrition North America Overview – 2020, March 2020. 3) Mintel, MCTs emerging as ingredients to watch, January 2018. 4) Mintel, A year of innovation in meal replacement drinks – 2020, February 2020 Source: Mintel, Consumer Approach to Nutrition, January 2020 Base: 90 internet users aged 18+ who answered ‘Ketogenic diet’ when asked “What best describes the diet you currently follow?” All respondents: Base: 2,000 internet users aged 18+ Front Nutr. 2019; 6: 46. Ann N Y Acad Sci. 2016 Mar; 1367(1):12-20. Am J Clin Nutr. 1982 Nov; 36(5):950-62. Int Dairy J. (2006) 16:1374–82. J Lipid Res. 2016 Jun; 57(6):943-54. Current Developments in Nutrition, Volume 1, Issue 4, 4, 2017 Source: Innova database, November 2020, categories: sports nutrition & supplements Source: Innova database, November 2020, categories: sports nutrition & supplements
1. Treasure Island (FL): Ketogenic Diet. Stat Pearls Publishing; 2020 Jan, 2. J Clin Invest. 1967 Oct; 46(10):1589-95. 3. Source: Glanbia Nutritionals Proprietary Study, December 2020; Data collected 12/28/2020, 4. FMCG Gurus, Sports Nutrition North America Overview – 2020, March 2020., 5. Mintel, MCTs emerging as ingredients to watch, January 2018., 6. Mintel, A year of innovation in meal replacement drinks – 2020, February 2020, 6. Mintel, Consumer Approach to Nutrition, January 2020, 7. Front Nutr. 2019; 6: 46., 8. Ann N Y Acad Sci. 2016 Mar; 1367(1):12-20., 9. Am J Clin Nutr. 1982 Nov; 36(5):950-62., 10. Int Dairy J. (2006) 16:1374–82., 11. J Lipid Res. 2016 Jun; 57(6):943-54., 12. Current Developments in Nutrition, Volume 1, Issue 4, 4, 2017, 13. Front Nutr. 2019; 6: 46., 14. PLoS One. 2018; 13(2): e0191182., 15. J Cereb Blood Flow Metab. 2016 Sep; 36(9): 1603–1613, 16. Innova database, November 2020, categories: sports nutrition & supplements
Contact Us
Working on a new Keto formulation? Get in touch, we'd love to discuss that with you.
Want more info on our KetoSure™ MCT?
Our KetoSure™ MCT Delivers MCT and Whey Protein to Support the Ketogenic Diet
Our KetoSure™ MCT Delivers MCT and Whey Protein to Support the Ketogenic Diet
Más De La Mitad De Los Consumidores Están Siguiendo O Planean Seguir Algún Tipo De Dieta Y Buscan Dar Estos Pasos
30%
SAY YES
57%
81%
75%
Exercise more
56%
Research & purchase food
& beverages to support my new eating approach
53%
Get more sleep
39%
Integrate meal planning and/or
batch cooking
45%
Research & purchase nutritional supplements to support my new eating approach
de los consumidores estadounidenses más jóvenes, de entre 18 y 24 años, dicen que sería interesante que las barras nutritivas contengan grasas buenas
6
Nuestro MCT KetoSure™ Aporta MCT Y Proteína De Suero De Leche Para Complementar La Dieta Cetogénica
2020
2015
Los productos que sí contienen MCT provenientes del coco aumentaron un
+37.6%
Los productos que no contienen MCT provenientes del coco disminuyeron un
-14%
2
0
1
5
2
0
2
0
Los Productos Con MCT Provenientes Del Coco Están Creciendo Significativamente Año Tras Año
2
0
1
5
2
0
1
9
16%
de los productos lanzados hacen referencia a lo cetogénico
11%
Los MCT Han Ganado Peso En El Sector Cetogénico
16
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