TASTE IS MORE IMPORTANT
HEALTH IS MORE IMPORTANT
Total functional beverages
Energy drinks
Functional sodas/csds/waters
Functional iced tea/coffee
Sports/electrolyte drinks
Pre/probiotic/kefir
RTD protein shake
38
50
44
42
39
30
30
24
19
21
19
21
30
30
The Role of Taste is Paramount
Taste is more important
Health is more important in choice