GMO-free
Reduced sugar
No added sugar
Probiotic
Immune health
Prebiotic
0
10
20
15.7%
30
40
High in/source of protein
Heart health
High in/source of fiber
Skin health
Antioxidant
Brain health
Weight management
Bone health
24%
15.9%
36.6%
28.8%
27.4%
24.4%
23.0%
18.1%
17.5%
16.7%
15.6%
15.5%
14.7%
% of CAGR in Number of Launches