Protein bars
More emotionally driven
(what I want right now)
More functionally driven
(keep on track for long haul)
BFY
Indulgence
Sweet & savory
How to interpret:
Of every 100 healthier snacking occasions in the market, typically
16 would be Guilt-Free Treats.
Pleasure
Energy management
Goal support
Guilt-Free
Treat
Relaxing
Moment
Quick
Burst
Gapfill
Sustained
Vitality
Build My
Body
Keep In
Control
16%
23%
3%
21%
12%
13%
12%