Beverage Launches with Plant-Based Claims Are Being Fueled by Consumer Interest
The plant-based food and drink market has grown in the last couple of years, reaching $7 billion in 2021, up from $5.5 billion in 2019 . Plant-based drinks have especially caught consumer interest, and are launching faster than other plant-based dairy products .
Click the "+" icons to explore growth in plant-based dairy launches. Click "-" to collapse the popup.
Plant-based drinks made up 63% of launches in 2021 .
Plant-based ice creams made up 26% of launches in 2021 .
Plant-based yogurts made up 11% of launches in 2021 .
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Consumers Want Plant-Based Products That Provide Functional Benefits
The global pandemic has intensified the importance of maintaining a healthy diet, with consumers increasingly looking at healthier options in the food and drink choices they make. Vitamin and mineral fortification and added calcium dominate in plant-based drinks, while probiotic, digestive and immunity claims are notable in plant-based yogurt .
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of plant based drinks launched in 2021 made a functional health claim
34%
of consumers are interested in cardio health
61%
of consumers are interested in immunity
60%
of consumers are interested in anti-inflammatory properties
57%
of consumers are interested in healthy fats
27%
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Opportunity exists to take advantage of consumer interest in functional health and build awareness of plant-based ingredient's intrinsic health benefits
Oats Continued Popularity Provides Opportunity to Promote Oat Related Health Benefits
Sustained Interest in Cardio Health Provides Opportunity To Promote Health Benefits of Omega-3 Rich Flax
We have developed a range of oat, flax, and pea plant-based products for smooth, creamy beverages that consumers will crave.
Clean Taste
Nutritionally
Rich
BevOat LV is naturally rich in fiber, protein, and beta glucans.
BevFlax XtraSmooth is naturally rich in protein, fiber, and
omega-3 ALA.
ProFam Pea 580 and BevEdge Pea are both naturally rich in protein.
Smooth
Texture
Designed to maintain a silky, smooth mouthfeel
Clean taste with oaty and nutty undertones designed to please.
Through our dedication to plant-based quality nutrition, we have developed a range of oat, flax, and pea products that are optimized to allow for more wholesome nutrition while maintaining an exceptionally smooth mouthfeel.
BevOat™ Low Viscosity
Maintains a smooth, pourable texture, even when exposed to heat processing conditions, allowing for a higher inclusion rate and greater nutritional content.
Finely milled, whole-seed flax delivers an exceptionally smooth, pourable texture and significant nutritional benefits.
BevFlax™ XtraSmooth
Learn More
We have the experience, knowledge and ingredients portfolio to help you develop nutritious and creamy plant-based beverages customers are sure to love.
Interested in learning more? Get in touch, we'd love to discuss your next project with you.
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1. GFI, US retail market data for the plant-based industry, April 2021. 2. Mintel, A year of innovation in plant-based drinks, yogurt & ice cream, 2022. 3. Mintel/Lightspeed. Base 2,000 Internet users aged 18+. 4. Mintel GNPD May 2022. 5. Mintel, Dairy and Non-Dairy Milk Incl. Impact of Covid 19 - US, October 2020. 6. Rasane, Prasad et al. “Nutritional advantages of oats and opportunities for its processing as value added foods - a review.” Journal of food science and technology vol. 52,2 (2015): 662-75. doi:10.1007/s13197-013-1072-1 7. Chen, Oliver et al. “The Role of Oat Nutrients in the Immune System: A Narrative Review.” Nutrients vol. 13,4 1048. 24 Mar. 2021, doi:10.3390/nu13041048. 8. Leidy, Heather J et al. “The role of protein in weight loss and maintenance.” The American journal of clinical nutrition vol. 101,6 (2015): 1320S-1329S. doi:10.3945/ajcn.114.084038 9. Parikh, Mihir et al. “Dietary Flaxseed as a Strategy for Improving Human Health.” Nutrients vol. 11,5 1171. 25 May. 2019, doi:10.3390/nu11051171, 10. “Protein.” The Nutrition Source, 12 Nov. 2021, www.hsph.harvard.edu/nutritionsource/what-should-you-eat/protein/.
Oats are a source of beta glucans, a type of soluble fiber that supports heart health
Oats contain protein, which supports weight management
Oats are a source of copper, iron, and zinc which are known to play important roles in the immune system
Flax contains protein, which supports weight management
Flax is a source of omega-3 ALA, a type of fatty acid that supports heart health
Rich in soluble and insoluble fiber which supports gut health
Click the icons to learn more about the health benefits of oat, flax, and pea
Compared at 10% inclusion rate after heat treatment
BevOat™ Low Viscosity
Convetional oat flour
Interest in Health Drives Plant-Based Beverage Formulation
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Increasing Interest in Pea Provides Opportunity To Promote Health Benefits of Plant Protein
Replacing red meat
with plant-based protein, like pea, may reduce the risk of heart related illness
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Peas contain protein, which supports weight management
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ProFam® Pea 580
Domestically sourced pea protein with superior solublitiy and without unwanted flavor and color contribution.
BevEdge™ Pea Protein
A unique, clean label pea protein procesed using our patent-pending BevEdge™ Technology for superior dispersibility, heat stability,
and clean flavor.
