Rich flavour/taste
Crispy/crunchy texture
Creamy texture
Exotic flavour
Sweet flavour
Savory flavour
Exotic texture
36%
33%
27%
21%
36%
20%
13%
40%
35%
30%
25%
20%
15%
10%
5%
0%
% of respondents
Crispy and creamy textures both add indulgence
Crispy textures were almost level with rich flavours as a primary factor in making a prduct indulgent, with creamy textures as a close third; more exotic or unusual textures are less important, with consumers apparently preferring more tried-and-trusted textural experiences.
Which attributes make the food and beverage experience indulgent to you? Select up to five (Top responses related directly to the taste experience) (2024)