Rich flavor/taste
Crispy/crunchy texture
Creamy texture
Exotic flavor
Sweet flavor
Savory flavor
Exotic texture
40%
35%
30%
25%
20%
15%
10%
5%
0%
36%
36%
33%
27%
21%
20%
13%
Crispy and creamy textures both add indulgence
Crispy textures were almost level with rich flavors as a primary factor in making a product indulgent, with creamy textures as a close third; more exotic or unusual textures are less important, with consumers apparently preferring more tried-and-trusted textural experiences.