There’s a saying in the cheese industry that age only matters when it comes to wine and cheese. Well, it turns out that it matters in a lot of other areas! Food and beverage buying behaviors? Yes. COVID-19 impact and experiences? Absolutely. Exercise habits? Definitely. Ability to have fun? No. Not in the slightest. Don’t even go there.
The fact is, age matters when it comes to most things, and not only recognizing those differences but celebrating them can be a much healthier approach than dismissing them. In this section, we’ll dive into what makes each generation unique, how differences within generations can create micro-generations, and how the food and beverage industry has an opportunity to personalize its approach to consumers by identifying and understanding these differences.
The Generations Defined
1920
1940
1960
1980
2000
2020
Born 1928-1945
Born 1946-1964
Born 1965-1980
Born 1981-1996
Born 1997-2012
Silent
ages 74-91
Boomers
ages 55-73
Generation X
ages 39-54
Millennials
ages 23-38
Generation Z
ages 7-22
Generation Age
in 2019
Micro Generations Defined
Born in 1983? Feel like a Gen Xer but also a Millennial? You’re a Pro Millennial! Generations take some
time to evolve their defining characteristics. Micro-generations help establish the phases each generation has gone through and shed light on some of the nuances within a generation.
Leading Boomers (65-70)
Looking to endure
Work for a sense of self
Seeking new experiences
Aging backwards
Neo Boomers (57-66)
Looking to grow
Working for a sense of care-taking
Seeking response
Aging backwards
Gen XS (48-56)
Motivated by a sense of duty
Take pleasure in caretaking
Ready to lead and enact change
Seeking work/life balance
Gen Xenos (40-47)
Motivated by accomplishment
Prioritize relationship building
Ready to leave and create
Seeking ultimate independence
Pro Millennial (34-39)
Wants adulthood their way
Aspiring to upward mbility
Seeking independence
Mid Millennial (28-33)
Wants to refine adulthood
Aspiring to grow as a person
Seeking fulfillment
Nouveau Millennial (23-37)
Wants to live for right now
Enrichment through experience
Seeking freedom
Z Tribe (13-22)
Want full control of identity
Technology as a second nature
Driven by material goods
Z Alpha (2-13)
Have parents who value autonomy
Parents already instilling balance
Parents focusing on EQ and IQ
Click Here for more information on our Gen Z concepts,
ingredient solutions, and insights.
Click Here for more information on our Millennials concepts,
ingredient solutions, and insights.
Click Here for more information on our Gen X concepts,
ingredient solutions, and insights.
Click Here for more information on our Boomer concepts,
ingredient solutions, and insights.
Healthy Aging
Section 1:
Click on each profile to reveal key information
Source: TrendHunter - Future Festival December 2019