The conversation around women's health has long been overdue, but it has gathered momentum in the last several years. Women's health is on the brink of a breakthrough.
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52%
of global female consumers are moderately or extremely concerned about women's health issues.
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44%
of global female consumers are looking for new solutions to prevent or treat women's health issues.
But the Current Market Lacks Focus on Female Nutrition
of all new performance nutrition product launches globally have female claims in the past 5 years.
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2.7%
of all new food and beverage product launches globally have female claims in the past 5 years.
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0.3%
Adolescence in Females
Menstruation
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1- Euromonitor international, Transforming Women’s Health: Empowering Women Through the Life Cycle, May 2023 2-Mintel GNPD 3. Eur J Nutr. 2022 Jun;61(Suppl 1):1-23 4. Teen Nutrition Needs for Active Girls - Women's Running (womensrunning.com)
5. Curr Pharm Des. 2009; 15(17): 1956–1973. https://www.cbinsights.com/research/nutrition-ingestible-beauty-trends/ Euromonitor international, Transforming Women’s Health: Empowering Women Through the Life Cycle, May 2023 6. FSAI. Recommended Dietary Allowances for Ireland. Ireland: Food Safety Authority Ireland; 1999. de Benoist B et al., eds. (2008) Worldwide prevalence of anaemia 1993-2005 Euromonitor international, Transforming Women’s Health: Empowering Women Through the Life Cycle, May 2023 Euromonitor international, Transforming Women’s Health: Empowering Women Through the Life Cycle, May 2023 7. Glanbia Nutritionals healthy snacking survey 8. Food and Nutrition Board, Institute of Medicine, National Academies: "Dietary Reference Intakes. 9. Innova Market Insights 2021 Innova Market Insights Innova Market Insights, TikTok, Facebook Mintel/Glanbia Nutritionals Proprietary Data, new product launches Nov. 2017–Nov. 2019. 10. Innovating for Women's Wellness. The Global Evolving Landscape. 11- Mintel GNPD, Jan 2017-Dec 2021 Euromonitor international, Transforming Women’s Health: Empowering Women Through the Life Cycle, May 2023 Innova Market Insights, ADM, DSM, Kerry, 12. Innova Health & Nutrition Survey 2023 (Global – average of Brazil, Canada, China, France, Germany, India, Indonesia, Mexico, Spain, UK, US
She Rises - Delivering Better Nutrition to Empower Women Throughout Their Life Cycle
Active Day to Day
Maternal Health
Menopause Care
Key Areas of Focus:
• Healthy growth
and development
• Skin health
• Bone health
• Enjoyable formats
50%
of the adult body weight, and 15-25% of final height are gained in this period.
Tween and teen girls need more of the bone-building mineral calcium than any other age group—1,300 milligrams per day.
Acne is a chronic inflammatory skin
disease that has a prevalence of almost
95% in adolescence.
Key Areas of Focus:
• Replenishment of lost nutrients
• Mood and sleep aids
• Immune health
• Rest and recovery
26%
of women aged
15-44 report severe impact from their menstrual cycle.
Over 30%
of females (15-44) claim that they have sleeping problems.
Females need 14-15 mg per day, but Iron requirements can be higher during menstruation if experiencing heavy blood loss (up to 18mg).
Key Areas of Focus:
• Energy boost
• Protein fortification
• Immune health
Around 40% of global female consumers participant in Intense Physical Activities at least 1-2 time per month.
28% of Asian females want functional beverages for nutrition and energy to prepare
for a workout.
The recommended daily protein intake for women is 46g/day, active women have even greater demands.
Products targeting immune health are witnessing an increase in AsPac.
Key Areas of Focus:
• Vitamins and minerals supplementation
• Protein fortification
• Brain development and immune support
Pregnancy health conditions share about 40% of total women’s health patent publications in 2023.
Online discussions (Global, Jul 2022-Jun 2023) center on energy at 38% and pregnancy/breastfeeding at 27% benefits.
Since 2017, new product launches in Asia Pacific (APAC) with maternal health (prenatal and postnatal nutrition) claims have grown by
25%.
Key Areas of Focus:
• Muscle building and maintenance
• Immune health
• Sleep aids
37% of global female consumes aged 45-59 having muscle and joint pain concerns.
Nearly 34% of global female consumes aged 45-59 claimed reported sleep and stress issues
61% of respondents globally say healthy aging is extremely important.
But new launches are on the rise.
Today’s women are more engaged with their personal health
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Click the "+" icons to explore.
Click the "+" icons to explore.
Click the "+" icons to explore.
Click the "+" icons to explore.
Click the "+" icons to explore.
