Cheese, an unlikely hero
As consumers seek out foods with higher nutritional value, cheese rises to the top
Health & Wellness cheeses are one of our core capability pillars and provide solutions that deliver increased health benefits to an already healthy snack! Varieties include higher-protein cheddar, probiotic cheeses, and multiple fortified cheeses.
Our innovative cheese scientists have the capability to work with customers to develop other added benefits that consumers seek, such as muscle building or energy-boosting ingredients!
Our Solutions
of consumers have been more attentive to their immune health as a result of COVID-19¹
60%
Consumer Awareness
Vitamin D, protein, vitamin A, omega-3, zinc, and fish oil are the most widely recognized ingredients when compared to other functional ingredients.¹
Vitmain D
Protein
Vitamin A
Omega-3
Zinc
Fish Oil
72%
23%
5%
71%
21%
7%
58%
35%
7%
57%
35%
8%
57%
34%
9%
55%
37%
8%
Very Aware
Somewhat Aware
Never heard of
Cheese has inherent nutritional traits, such as calcium
and protein content, so adding an even healthier boost
can help cheese brands tap into the consumer demand
for better-for-you dairy products.² While there are many
popular ingredients commonly associated with immunity,
brain health, and bone health, Glanbia Nutritionals needed
to focus on using ingredients that would not compromise
the integrity of the ingredient delivery system...cheese!
Cheese to the Rescue
Healthy, snackable, convenient, and portable
While appealing to most consumers, these attributes make cheese exceptionally versatile for parents, who report consumtion of a broader variety of cheeses than other adults.³
While cheese generally enjoys a healthy reputation, it also manages to merge health benefits with a degree of indulgnece!³
Snackability is inherent in virtually all forms of cheese
Consumers have a favorable opinion about cheese’s nutritional profile
due to its protein and calcium content.¹ This healthy reputation, along
with its delicious taste and convenient packaging, has positioned
cheese as the most preferred dairy or dairy alternative snack of the
year.² Convenience, portability, and functional attributes are all critical
drivers in the snacking category, so finding ways to increase cheese’s
appeal across these attributes will help it keep its snacking crown.
Cheese is an easy, on-the-go snack, especially with recent packaging innovations
Omega-3
Mentions of Omega-3s and their benefits
continue to rise in the snacking space as
consumers focus on a more well-rounded
approach to nutrition.
Glanbia’s Omega-3 Cheddar cheese contains 50 mg of
Omega-3s per serving sourced from fl axseed oil. It is
a colored cheddar cheese produced from pasteurized
milk and fortifi ed with Omega-3s. It is formulated for the
development of mild-intensity fl avor. It is an ideal cheese
for snacking.
CHEDDAR CHEESE
Interesting Facts
76% of consumers indicated
they liked the concept of
“Brain Health Cheese,” with
57% indicating it fulfilled
an important need in their
everyday diet.
69% of consumers indicated
they would likely purchase
this product, with 67%
saying they would spend
more for cheese with this
added benefit.
COLBY JACK CHEESE
Bone Health
Vitamin D is one of the most popular
vitamin ingredients in dairy. In 2021,
11% of new dairy products launched are
fortified with vitamin D. Vitamin K can
help fight osteoporosis.
Glanbia’s Bone Health Colby Jack cheese contains a good
source of vitamin D3 and an excellent source of vitamin K1.
It is a fortifi ed colored Colby Jack cheese produced from
pasteurized milk. It is formulated for the development of
mild-intensity flavor. It is an ideal cheese for snacking.
Interesting Facts
82% of consumers
indicated they liked
the concept of “Bone
Health Cheese,” with 57%
indicating it fulfilled an
important need in their
everyday diet.
74% of consumers
indicated they would likely
purchase this product,
with 71% saying they would
spend more for cheese with
this added benefit.
WHITE CHEDDAR CHEESE
Immunity Health
Consumers want to have as much
of a defense against illness as possible.
Zinc is scientifically proven to support a healthy immune
system. Vitamin C contributes to the immune defense by
supporting various cellular functions of both the innate
and adaptive immune system. Glanbia’s Immunity Health
Cheddar cheese contains 20% of your daily value of
vitamin C and 20% of your daily value of zinc per serving.
It is a fortified white cheddar cheese produced from
pasteurized milk and formulated for the development of
mild-intensity fl avor. It is an ideal cheese for snacking.
Interesting Facts
81% of consumers
indicated they liked the
concept of “Immunity
Health Cheese,” with 59%
indicating it fulfilled an
important need in their
everyday diet.
76% of consumers
indicated they would likely
purchase this product,
with 70% saying they would
spend more for cheese
with this added benefit.
Now more than ever, consumers want to see
functional foods and beverages that will support
their overall health and wellness.²
COVID-19 prompted consumers to pay greater attention to the foods
they eat and how those foods affect their overall health and well-being.
New product launches with claims of immune support, digestive health,
and cognitive function are on the rise.³ Consumers enjoy getting these
benefits through their food rather than through supplements alone.³
Foods that give mind and body
an extra boost are in high demand
1 GN Proprietary COVID Consumer Tracker, January 2021.
2 Mintel Report, A Year of Innovation in Cheese, 2020.
3 FMCG Gurus, How Has COVID-19 Changed Consumer Behavior Global Report, March 2021.
1 Glanbia Proprietary Consumer Research Study, Health & Wellness Cheese: Concept Tests, fielded March 2021.
2 Mintel Report, A Year of Innovation in Cheese, 2020.
3 Mintel Group Ltd. Cheese, US, Oct 2019.
1 Mintel Report, A Year of Innovation in Cheese, 2020.
2 Hartman Group, Snacking Emerging, Evolving, and Disrupted, 2021.
3 Mintel Group Ltd. Cheese, US, Oct 2019.
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