SHop the look
Activate and
Maximize Engagement
SHop the look
Shape your Sales & Marketing Strategy
SHop the look
Uncover Revenue Opportunities and [the Right] Contacts
SHop the look
DEFINE AND ASSESS YOUR MARKET
SHop the look
Shape your Sales & Marketing Strategy
SHop the look
Activate and
Maximize Engagement
SHop the look
Uncover Revenue Opportunities and [the Right] Contacts
SHop the look
DEFINE AND ASSESS YOUR MARKET
SHop the look
Uncover Revenue Opportunities and [the Right] Contacts
SHop the look
Activate and
Maximize Engagement
SHop the look
Shape your Sales & Marketing Strategy
DEFINE AND ASSESS YOUR MARKET
SHop the look
DEFINE AND ASSESS YOUR MARKET
SHop the look
Activate and
Maximize Engagement
SHop the look
Shape your Sales & Marketing Strategy
SHop the look
Uncover Revenue Opportunities and [the Right] Contacts
Pre-RFP Intent Data
RFP Data
Contact, Organizational,& Contract Data
Opportunity Analysis
Competitive Analysis
Persona Data
Teaming & Partnerships
DEFINE AND ASSESS YOUR MARKET
Act on deep, real-time insights to inform bid strategy and win more contracts.
How GovExec Helps: RFP data uncovers opportunity insights that help you stay ahead of the government contracting game. With GovTribe, leverage actionable intelligence on the 70+ million federal contract awards and grants for which you are competing. With The Atlas, you can track the RFPs and procurement opportunities as well as enhanced agency profiles in over 89,000 jurisdictions.
Sample Activations:
· The Atlas MarketEdge Procurement Subscription
· GovTribe Enterprise Subscription
· WashTech Insider Newsletter
RFP Data
Leverage strategic intelligence for federal, defense, state and local officials and their organizational priorities.
How GovExec Helps: GovExec provides people data and contact information for the government decision-makers that you want to reach. Targeting federal? Access GovTribe’s 2M+ federal vendor profiles, 3M+ federal opportunities, 1M+ buyer and industry profiles, and more. Targeting SLG instead? Gain direct access to Power Almanac, the most accurate and complete contact data platform on local government decision-makers with 321,000+ records from 22,000 cities, countries, and townships.
Sample Activations:
· Power Almanac ROLE Intelligence™
· GovTribe Enterprise Subscription
Contact, Organizational, & Contract Data
Understand market opportunity and build total addressable market analysis, areas for growth, white space opportunities and more.
How GovExec Helps: GovExec’s Insights & Research Group (IRG) is the leading group of data scientists dedicated to bridging the insights gap in government. Offering primary and secondary market research services, the IRG can help you identify and evaluate potential opportunities to help you grow revenue share and win more business.
Sample Activations:
· Thought Leadership Surveys
· Research Roadmaps
· Pulse Polls
Opportunity Analysis
Gain a competitive edge by understanding market and competitive trends before they happen.
How GovExec Helps: GovExec’s Insights & Research Group (IRG) is the leading group of data scientists dedicated to bridging the insights gap in government. Offering primary and secondary market research services, the IRG can help assess your strengths and weaknesses against current and potential competitors.
Sample Activations:
· IRG Market Analysis + GovTribe Enterprise Subscription
· Brand Awareness & Tracking
· Leading Brands
· Focus Groups
Competitive Analysis
Identify who is buying in markets of interest to engage the right people, shape future contract requirements, and efficiently penetrate new markets.
How GovExec Helps: Build, download, save, and track lists of government people that "buy" or interact within your defined market. From agencies to NAICS codes to competitors and keywords, GovTribe provides point of contact information for the right government people so you can achieve greater returns on hyper-targeted campaigns and focused investments.
Sample Activations:
· GovTribe’s Personas Feature
Persona Data
Drive accelerated revenue growth and create strategic alliances based on trust, capabilities, and shared goals.
How GovExec Helps: Streamline and simplify collaboration with GovTribe’s facilitated matchmaking tool, powered by analysis of past performance and an expansive view of potential partnerships. With a GovTribe enterprise account, you’ll receive full access to discover the right partners and distribute your teaming opportunities for all platform users.
Sample Activations:
· GovTribe’s Teaming Feature *Coming Soon
· Washington Technology's event programming & community
Teaming & Partnerships
Identify prospect and buyer needs with leading signals on what they will do next.
Pre-RFP Intent Data
Identify prospect and buyer needs with leading signals on what they will do next.
How GovExec Helps: Pre-RFP data can help you get ahead of the bid process and improve win-rates across opportunities. In SLG and federal, our buyer intelligence is distilled from real-time behavior of actual government employees and/or personas. In defense, we provide deep intelligence and militaries, weapon systems across the globe, as well as forecasting services.
Sample Activations:
· The Atlas MarketEdge Subscription
· Forecast International International Military Market Report
· Military Periscope Aviations Systems Group Library
· GovTribe Enterprise Subscription
Pre-RFP Intent Data
Uncover Revenue Opportunities
and [the Right] Contacts
Industry Benchmarking
Market Segmentation
Brand & Contract Evaluation
Customer Satisfaction & Experience
Market & Opportunity Assessment
Competitive Profiling
New Pursuit & Capture Research
Identify key performance indicators with comparisons of your and competitors’ current contracts, brand positioning, and market strategies.
How GovExec Helps: GovExec’s Insights & Research Group (IRG) develops powerful brand studies that reveal gaps in market understanding and acceptance of your brand over time. The largest of these is the Brand Tracking and Awareness Study, which serves as a great benchmarking tool to measure marketing campaign effectiveness, awareness, favorability, and brand performance against your competitors by those in the public sector.
Sample Activations:
· Brand Awareness and Tracking
· Leading Brands
Industry Benchmarking
Aggregate buyers into groups with common needs to minimize risk, target better, and fuel growth.
How GovExec Helps: GovExec’s Insights & Research Group (IRG) is the leading group of data scientists dedicated to bridging the insights gap in government. Offering primary and secondary market research services, the IRG can help you foster a deeper understanding of the differences between separate clusters of your key audience and help you hyper-target customers through smaller, focused campaigns.
Sample Activations:
· Marketing Persona Studies
· Federal IT Omnibus Study
· Focus Groups
Market Segmentation
Evaluate the effectiveness and validity of your existing opportunities and brand to stay ahead of the competition.
How GovExec Helps: GovExec’s Insights & Research Group (IRG) is the leading group of data scientists dedicated to bridging the insights gap in government. Offering primary and secondary market research services, the IRG can help you understand your end user’s perception around your brand as well as determine what contracts are worth going after based on your solutions.
Sample Activations:
· IRG Market Analysis + GovTribe Enterprise Subscription
· Brand Awareness Research
· Contract Evaluations
Brand & Contract Evaluation
Assess customer experience and expectations to improve brand perception, increase win rates, and drive customer retention.
How GovExec Helps: GovExec’s Insights & Research Group (IRG) is the leading group of data scientists dedicated to bridging the insights gap in government. Offering primary and secondary market research services, the IRG can help you evaluate if and how you are meeting customer expectations now and over time and what to do if you aren’t. By constantly assessing and making ongoing adjustments, you can correctly assess your customer-facing strengths and weaknesses, avoid surprises, and save key accounts.
Sample Activations:
· Focus Groups: New Pursuit and Capture Research
· Thought Leadership Surveys
· Customer Satisfaction Research
Customer Satisfaction & Experience
Determine if, where, and with whom there truly is long-term growth potential for your products or services.
How GovExec Helps: GovExec’s Insights & Research Group (IRG) is the leading group of data scientists dedicated to bridging the insights gap in government. Offering primary and secondary market research services, the IRG can help you decide whether to keep, eliminate, or enhance your offerings, inform the development of new products, and fine tune go-to market strategies.
Sample Activations:
· Focus Groups
· IRG Market Analysis
· Product Testing
Market & Opportunity Assessment
Compare your offerings and business functions against those of your direct and indirect competitors.
How GovExec Helps: GovExec’s Insights & Research Group (IRG) is the leading group of data scientists dedicated to bridging the insights gap in government. Offering primary and secondary market research services, the IRG can help you gain a competitive edge through sharpened, real-time market feedback. Instead of guesswork and assumptions, the IRG provides concrete competitor profiles and comparisons of current contracts, offerings, pricing, customer base, positioning, and more.
Sample Activations:
· Focus Group: Competitive Profiling
· Brand Awareness Research
· Leading Brands
Competitive Profiling
Protect your contract base, win new programs, and unseat more incumbents.
How GovExec Helps: GovExec’s Insights & Research Group (IRG) is the leading group of data scientists dedicated to bridging the insights gap in government. Offering primary and secondary market research services, the IRG will support your business development and sales goals with fact-based insights that help you better understand the needs and goals of your target market and inform more effective capture strategies.
Sample Activations:
· Competitive Analysis
· Brand Awareness and Tracking
· Opportunity Assessment
New Pursuit & Capture Research
Shape your Sales & Marketing Strategy
Campaign Brainstorming
Media Planning
Research Consultation
Content Strategy
Client Success
Professional Development
Problem-solve with creative ideas and strategic solutions to bring your unique message and value proposition to life.
How GovExec Helps: A go-to-market plan begins with fresh concepts that can powerfully capture a target audience’s attention and convey a key message. Engage in GovExec’s group creativity techniques to develop campaign themes, angles, visuals, and more.
Sample Activations:
· Content Strategy Services
· Audience Deep Dives
· Design Workshop
Campaign Brainstorming
Formulate a go-to market strategy and custom media plans to guide your campaigns and maximize ROI.
How GovExec Helps: Strategic planning is the first step in ensuring a new campaign or initiative is set up for success. GovExec helps clients gain answers to questions on how, when, where, and what marketing campaigns should run to reach target audiences, boost conversions, and see higher rates of return.
Sample Activations:
· Audience Database and Traffic Analysis
· Customized Media Plan
· Digital Programming & Bundles
· Digital Inventory Checks
· Client/agency RFPs Completion
Media Planning
Receive recommendations on data-driven methods that identify market and white space opportunities.
How GovExec Helps: GovExec’s research teams are made up of world-renowned analysts, researchers and experienced industry experts. Leverage our highly experienced team to evaluate your existing solutions, address unmet customer needs, and expand your horizon.
Sample Activations:
Initial Consultation with the IRG Team
Forecast International Consulting Services
Research Consultation
Review your current content marketing efforts, the competitive landscape, and industry trends to build a new and iterative action plan for the future.
How GovExec Helps: GovExec works with clients to build a sustainable foundation for audience and content creation. Our resources, tools, and best practices provide ongoing content marketing success in the public sector to build client government profiles, nurture target audiences, and drive deep engagement.
Sample Activations:
· Content Audit
· Content Roadmaps
· Discovery Workshops
Content Strategy
On-demand training tools, best practices, and networking opportunities to support your continued education and experience in the government ecosystem.
How GovExec Helps: GovExec’s skills-training consists of two premier brands, Government Marketing University (GMarkU) and Professional Development Academy (PDA). GMarkU leverages idea sharing and networking to improve marketing and sales output and help marketers grow their careers. PDA provides leadership courses that develop leaders and their teams to their highest potential.
Sample Activations:
· GMarkU’s Annual GAIN Conference
· PDA’s High Performance Leadership Program
Professional Development
Activate and Maximize Engagement
Qualified Lead Generation
Account-Based Marketing
Lead Nurturing
& Scoring
Networking and Live Events
GovExec TV & Digital Events
Content
Creation
Email & Newsletter Marketing
Leverage the largest network of government buyers to drive qualified leads on the right accounts at scale.
How GovExec Helps: Promote your high-value message across GovExec’s most influential brands in the public sector. Let GovExec help you accelerate your marketing and sales pipeline by helping you syndicate and engage your target purchase influencers. Each lead is vetted manually by a team of seasoned audience marketers, ensuring clean, accurate and unique data for each record.
Sample Activations:
· Gated White Paper on Nextgov’s Insights Channel
· Defense One’s Future of Cybersecurity eBook Sponsorship
Qualified Lead Generation
Engage the right decision makers and target specific, high-value accounts with a multi-channel digital strategy.
How GovExec Helps: Leverage GovExec to unlock unique access to a set of your top prospects with a multi-touch plan on how to powerfully engage them. Using your target accounts, GovExec’s audience team will consult and collaborate with you to identify the highest value subset of our audience and target that group. All leveraging GovExec's first-party data.
Sample Activations:
· 2-month GovSelect program: Army Target
· 3-month GovSelect program: HHS Target
· 1-month GovSelect program: City of Dallas Target
Account-Based Marketing
Keep your leads warm and collect incremental data while driving consistent exposure to your brands’ products and offerings.
How GovExec Helps: With access to 70% of government technology buyers, GovExec can help you turn more prospects into customers with a suite of customizable lead generation tools that maintain a continuous dialogue and help you establish trust with potential buyers at every stage of the journey. Extract more value from your leads generated by providing additional education on your product(s).
Sample Activations:
· 6-10x Email Campaign
Lead Nurturing & Scoring
Lead national discussions around the future of government with experiential market moments to drive thought leadership, connection, and brand elevation.
How GovExec Helps: GovExec has been producing world-class events end-to-end for the public sector since 1997. With 200+ events a year across the country, we are committed to providing a stage for government and industry leaders to lead national discussions around the trends, policies, stories and innovations shaping the future of government.
Sample Activations:
· Defense One Tech Summit
· GovExec 360’s Genius Machines
· Washington Tech’s CMCC Summit
Networking and Live Events
Video-based storytelling offering exclusive networking opportunities, dynamic discussions, and enhanced video content for your marketing portfolio.
How GovExec Helps: Virtual programming empowers brands to connect deeply with key audiences in distinct market moments. With 200+ events a year across the country, GovExec brings together key leaders and experts with digital events that feature engaging formats, timely topics, and important discussions for our audiences.
Sample Activations:
· GovExec TV Dispatch onsite at key trade shows
· GovExec TV Networking+
· Webcast or Explainer Video
GovExec TV & Digital Events
Create innovative B2G content campaigns to engage with your defined audience and proactively tap into the buyer’s journey.
How GovExec Helps: Studio2G (S2G), GovExec’s creative content studio, is dedicated to executing innovative, business-to-government campaigns that turn government leaders into brand followers. Offering end-to-end marketing services, S2G informs and extends client programs with audience insights, learnings from successful campaigns, and the latest innovative marketing tools.
Sample Activations:
· Infographic
· Custom eBook
· Immersive Native Article
Content Creation
Deploy personalized and relevant content to drive customer engagement while turning more prospects into customers.
How GovExec Helps: GovExec’s scalable email programs deploy branded messaging and content directly to targeted accounts on a steady cadence to maintain relevancy and drive engagement. Similarly, GovExec newsletters position your high-value campaigns alongside the top stories and news alerts from the most trusted brands in government.
Sample Activations:
· Custom eBlast+ Program
· WashTech Daily Newsletter Sponsorship
· Defense Business Brief Sponsorship
Email & Newsletter Marketing
Podcast
Production
Digital and Social Advertising
Leverage state-of-the-art recording tools, production services, and content experts to build audio-based content offerings.
How GovExec Helps: Did you know that 56% of federal and 61% of state & local workers listen to podcasts? A popular and growing platform among government marketers, today GovExec partners and clients use our powerful network platform in a number of impactful ways, from syndicating their own branded podcasts to sponsoring episodes produced by Washington Technology, Government Executive, or Defense One.
Sample Activations:
· Defense One Radio
· WashTech 360 Podcast
· Season Impact Branded Podcast Series
Podcast Production
Connect and engage decision makers with high-impact placements and targeted messaging that converts.
How GovExec Helps: For eight consecutive years, GovExec has held the #1 reach among federal news and federal IT news websites. This kind of scale enables dependable delivery for any kind of marketing program targeted to government audiences, helping our partners drive the powerful performance necessary to yield real return on investment.
Sample Activations:
· Defense One Welcome Ad
· Nextgov Homepage Takeover
· Social Lookalike Program
Digital and Social Advertising
GovGuide
GovGuide
Map out your go-to-market strategy
LEARN MORE >
Deploy campaigns with confidence and a dedicated project management team, built and trained to connect you with your target audiences.
How GovExec Helps: GovExec’s premier Client Success team ensures success for all clients through ongoing coaching, goal alignment, and training. They are passionate about building a culture of service delivery and forging a path of revenue growth for client investments.
Sample Activations:
· End-to-end project management
· Unmatched advisory services and collaboration
· Customized reporting based on client needs
Client Success
DEFINE AND ASSESS YOUR MARKET
SHop the look
Uncover Revenue Opportunities and [the Right] Contacts
SHop the look
Shape your Sales & Marketing Strategy
SHop the look
RETAIN AND GROW MARKET SHARE
SHop the look
RETAIN AND GROW MARKET SHARE
RETAIN AND GROW MARKET SHARE
RETAIN AND GROW MARKET SHARE
RETAIN AND GROW MARKET SHARE
RETAIN AND GROW MARKET SHARE
With the world moving so quickly and the public sector market constantly changing, there’s more noise than ever before. To stay competitive and increase your market share, you have to be vigilant, agile, and strategic.
With GovExec, you receive unparalleled access to the right data, competitive intelligence, market expertise, and distribution. Together, we build, execute, and iterate on your sales & marketing strategy to help you capture revenue and drive growth for your business.
We’re here to partner with your sales and marketing teams at every step in your public sector journey.
Your foundation for growth starts here.
No matter where you are in your government buyer journey, GovExec’s portfolio is designed to support you at every stage of the sales and marketing cycle. Leverage this proprietary tool to map your needs and objectives to GovExec’s award-winning solutions and services.
Click below to start mapping out your strategy.
(HINT: Click on where you are on your journey).
To learn more about these services, reach out to your GovExec sales representative or contact solutions@govexec.com.
To learn more about these services, reach out to your GovExec sales representative or contact solutions@govexec.com.
To learn more about these services, reach out to your GovExec sales representative or contact solutions@govexec.com.
To learn more about these services, reach out to your GovExec sales representative or contact solutions@govexec.com.
To learn more about these services, reach out to your GovExec sales representative or contact solutions@govexec.com.
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