This exciting initiative invests in new technologies and partnerships with start-ups to advance more sustainable practices across the full lifecycle of our brands. Our first wave of challenges attracted more than 300 applicants, and it has already resulted in a trial with Exxergy and Ardagh, who are examining ways to make glass thinner without affecting its strength and shape. The second wave has resulted in exciting new solutions for sustainable container design, circular models, glass bottle decoration and sustainable packs for e-commerce.
Our new state-of-the-art brewery powered with 100% renewable energy will harness the latest process technology to minimise overall energy and water consumption, enabling the brewery to avoid up to 15,000 metric tons of carbon emissions annually.
A key component of the pilot’s first year was the baselining of carbon emissions and soil carbon stocks across the 44 participating farms. This technique had never before been done with a specific focus on barley production in Ireland. We provided farmers with a digital management system to manage their crops and record their practices using technologies such as satellite monitoring, yield monitoring and cover crop assessments. With a wealth of data, farming initiatives and practices can be tailored to get the most out of each crop while having the least impact on the environment.