General insurance - competing for the value chain
Customers
Distributors
Direct capacity providers
Indirect capacity providers
Capital
Brokers
Aggregators
MGAs
IFAs and banks
Insurers
Captives
Reinsurers
Goverment pool
Traditional capital
Alternative capital
Traditional
value chain
Threats to the traditional
value chain
Community groups
InsurTech
Retailers
Tech giants
Peer-to-peer
Strategic movements
Incumbents
Potential entrants