Those who can afford BEV vehicles are early adopters and create the first demand curve.
GAME production process enables OEMs to produce BEVs at £20k-£30k, expected by 2025-2026 and starts the second demand curve.
As BEV prices decline, mass market consumer demand for affordable BEVs increases.
BEVs become more common and demand flattens out, eventually replaced by other vehicles such as CAVs or VTOLs.
Time
Demand
Limited growth is seen as prices are too high for average consumers, and early adopters have already bought a vehicle on a 3-year lease.
Key
BEVs become more common and demand flattens out, eventually replaced by other vehicles such as CAVs or VTOLs.
As BEV prices decline, mass market consumer demand for affordable BEVs increases.
GAME production process enables OEMs to produce BEVs at £20k-£30k, expected by 2025-2026 and starts the second demand curve.
Limited growth is seen as prices are too high for average consumers, and early adopters have already bought a vehicle on a 3-year lease.
Those who can afford BEV vehicles are early adopters and create the first demand curve.