Limited growth is seen as prices are too high for average consumers, and early adopters have already bought a vehicle on a 3-year lease.
BEVs become more common and demand flattens out, eventually replaced by other vehicles such as CAVs or VTOLs.
Demand
As BEV prices decline, mass market consumer demand for affordable BEVs increases.
GAME production process enables OEMs to produce BEVs at £20k-£30k, expected by 2025-2026 and starts the second demand curve.
Those who can afford BEV vehicles are early adopters and create the first demand curve.
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