The experience economy runs across attractions, hospitality, live entertainment, culture, retail and property, and its share of what people spend keeps climbing. This index shows where that value is being created, how it moves through the economy, and who's best placed to capture it. It's built on Grant Thornton economic impact modelling, an academic evidence review from King's College London researchers, nationally representative surveys of UK adults conducted by Opinium on behalf of Grant Thornton, and industry insight.
What the index
measures
