Experiences create value well beyond the ticket price – through memory, identity, connection, and everyone the spending touches along the way.
55% of people at an immersive experience stayed overnight. The money follows them into travel, hotels, restaurants and local shops, and most of it never touches the operator's till.
The ticket isn't
BEYOND THE TICKET
the whole story
Ticket: £163 The average admission price for a recent immersive visit.
32%
also spent at
local businesses
Ticket
Travel
Stay
Food and drink
£163
£145
£174
£123
Travel: £145 What people spent getting to to and from the experience.
How much for a night out?
Select each bar in the chart to reveal the cost associated with overnight experiences.
Stay: £174 Accommodation costs among the 55% who stayed overnight.
Food and drink: £123 Meals and drinks around the visit, on top of anything bought inside the venue.
32% of people also spent at local businesses