Answer a couple of quick questions to see how your own spending on experiences compares with the rest of the UK and with people your age.
Where do you
INTERACTIVE
sit on the index?
Get started
Get started
Which generation do you belong to?
sit on the index?
Tell us which generation you belong to and you'll see how many events people in your group typically attend, so you can benchmark your own experiences and see where you fit in.
INTERACTIVE
Gen-Z (born 1997 - 2012)
Millennial (born 1981 - 1996)
Gen X (born 1965 to 1980)
Baby Boomer (born 1946 to 1964)
Silent Generation (born 1928 to 1945)
In the past 12 months, how many immersive experiences have you been to?
INTERACTIVE
Zero
One
Two
Three
Four
Five
Six to eight
Nine or more
GenZ
Answer below to reveal how you benchmark compared to others in your generation:
Zero
7%
One
32.8%
Two
20.6%
Three
17.4%
Your answer:
Four
immersive experiences attended in the last 12 months.
You align with:
6.2%
of your GenZ peers.
SURVEY TOTAL 4.8%
Your answer:
immersive experiences attended in the last 12 months.
You align with:
of your GenZ peers.
SURVEY TOTAL 12.9%
Your answer:
immersive experiences attended in the last 12 months.
You align with:
of your GenZ peers.
SURVEY TOTAL 19.8%
Your answer:
immersive experiences attended in the last 12 months.
You align with:
of your GenZ peers.
SURVEY TOTAL 40.8%
Your answer:
immersive experiences attended in the last 12 months.
You align with:
of your GenZ peers.
SURVEY TOTAL 10.9%
Your answer:
Five
immersive experiences attended in the last 12 months.
You align with:
7.7%
of your GenZ peers.
SURVEY TOTAL 4.7%
Your answer:
Six to eight
immersive experiences attended in the last 12 months.
You align with:
4.0%
of your GenZ peers.
SURVEY TOTAL 3.3%
Your answer:
Nine or more
immersive experiences attended in the last 12 months.
You align with:
3.0%
of your GenZ peers.
SURVEY TOTAL 1.9%
66.0%
of GenZ have ever attended an immersive experience.
How do you compare?
ALL UK ADULTS 35.5%
Start over
Zero
One
Two
Three
Four
Five
Six to eight
Nine or more
Start over
Millennial
Zero
9.6%
Your answer:
immersive experiences attended in the last 12 months.
You align with:
of your Millennial peers.
SURVEY TOTAL 10.9%
One
40.5%
Your answer:
immersive experiences attended in the last 12 months.
You align with:
of your Millennial peers.
SURVEY TOTAL 40.0%
Two
20.7%
Your answer:
immersive experiences attended in the last 12 months.
You align with:
of your Millennial peers.
SURVEY TOTAL 19.8%
Three
12.4%
Your answer:
immersive experiences attended in the last 12 months.
You align with:
of your Millennial peers.
SURVEY TOTAL 12.9%
Your answer:
Four
immersive experiences attended in the last 12 months.
You align with:
4.6%
of your Millennial peers.
SURVEY TOTAL 4.8%
Your answer:
Five
immersive experiences attended in the last 12 months.
You align with:
4.5%
of your Millennial peers.
SURVEY TOTAL 4.7%
Your answer:
Six to eight
immersive experiences attended in the last 12 months.
You align with:
3.7%
of your Millennial peers.
SURVEY TOTAL 3.3%
Your answer:
Nine or more
immersive experiences attended in the last 12 months.
You align with:
2.1%
of your Millennial peers.
SURVEY TOTAL 1.9%
51.0%
of Millennials have ever attended an immersive experience.
How do you compare?
ALL UK ADULTS 35.5%
Answer below to reveal how you benchmark compared to others in your generation:
Zero
One
Two
Three
Four
Five
Six to eight
Nine or more
Start over
Gen X
Zero
12.6%
Your answer:
immersive experiences attended in the last 12 months.
You align with:
of your Gen X peers.
SURVEY TOTAL 10.9%
One
48.6%
Your answer:
immersive experiences attended in the last 12 months.
You align with:
of your Gen X peers.
SURVEY TOTAL 40.0%
Two
20.1%
Your answer:
immersive experiences attended in the last 12 months.
You align with:
of your Gen X peers.
SURVEY TOTAL 19.8%
Three
9.1%
Your answer:
immersive experiences attended in the last 12 months.
You align with:
of your Gen X peers.
SURVEY TOTAL 12.9%
Your answer:
Four
immersive experiences attended in the last 12 months.
You align with:
4.0%
of your Gen X peers.
SURVEY TOTAL 4.8%
Your answer:
Five
immersive experiences attended in the last 12 months.
You align with:
0.5%
of your Gen X peers.
SURVEY TOTAL 4.7%
Your answer:
Six to eight
immersive experiences attended in the last 12 months.
You align with:
2.4%
of your Gen X peers.
SURVEY TOTAL 3.3%
Your answer:
Nine or more
immersive experiences attended in the last 12 months.
You align with:
0.4%
of your Gen X peers.
SURVEY TOTAL 1.9%
25.9%
of Gen X have ever attended an immersive experience.
How do you compare?
ALL UK ADULTS 35.5%
Answer below to reveal how you benchmark compared to others in your generation:
Zero
One
Two
Three
Four
Five
Six to eight
Nine or more
Start over
Baby Boomer
Zero
31.1%
Your answer:
immersive experiences attended in the last 12 months.
You align with:
of your Baby Boomer peers.
SURVEY TOTAL 10.9%
One
48.9%
Your answer:
immersive experiences attended in the last 12 months.
You align with:
of your Baby Boomer peers.
SURVEY TOTAL 40.0%
Two
11.1%
Your answer:
immersive experiences attended in the last 12 months.
You align with:
of your Baby Boomer peers.
SURVEY TOTAL 19.8%
Three
4.7%
Your answer:
immersive experiences attended in the last 12 months.
You align with:
of your Baby Boomer peers.
SURVEY TOTAL 12.9%
Your answer:
Four
immersive experiences attended in the last 12 months.
You align with:
1.7%
of your Baby Boomer peers.
SURVEY TOTAL 4.8%
Your answer:
Five
immersive experiences attended in the last 12 months.
You align with:
1.3%
of your Baby Boomer peers.
SURVEY TOTAL 4.7%
Your answer:
Six to eight
immersive experiences attended in the last 12 months.
You align with:
0.5%
of your Baby Boomer peers.
SURVEY TOTAL 3.3%
Your answer:
Nine or more
immersive experiences attended in the last 12 months.
You align with:
0%
of your Baby Boomer peers.
SURVEY TOTAL 1.9%
10.9%
of Baby Boomers have ever attended an immersive experience.
How do you compare?
ALL UK ADULTS 35.5%
Answer below to reveal how you benchmark compared to others in your generation: