Immersive attractions are the ones you take part in rather than watch. Light shows, studio tours, escape rooms, competitive socialising, virtual reality.
Where the value is going: GVA by region
The findings demonstrate that the economic contribution of immersive attractions extends well beyond spending on admission tickets. Visitors frequently purchase accommodation, food and drink, transport, retail goods and complementary leisure activities as part of their wider experience.
Click a region below to learn more.
Immersive
IN FOCUS
attractions
GVA £2,234.7m
£50m
£500m
£2,235m
Bubble area is proportional to GVA (minimum size floor applied below £50m)
Key to map data visualisation
View key
FTE jobs 23,863
% of UK total 57.8%
Visitor spend £4,359.4m
GVA £510.0m
% of UK total 13.2%
FTE jobs 7,883
Visitor spend £870m
Northern Ireland
2.
London
1.
GVA £233.1m
% of UK total 6%
FTE jobs 3,030
Visitor spend £463.1m
Scotland
3.
GVA £58.7m
% of UK total 1.5%
FTE jobs 873
Visitor spend £115.0m
North East
8.
GVA £153.8m
% of UK total 4.0%
FTE jobs 2,078
Visitor spend £302.9m
North West
7.
GVA £215.7m
% of UK total 5.6%
FTE jobs 3,241
Visitor spend £424.5m
Yorkshire & The Humber
4.
GVA £12.6m
% of UK total 0.3%
FTE jobs 187
Visitor spend £24.8m
Wales
12.
GVA £21.2m
% of UK total 0.5%
FTE jobs 345
Visitor spend 41.7m
East Midlands
11.
GVA £200.5m
% of UK total 5.2%
FTE jobs 2,973
Visitor spend 393.7m
South West
5.
GVA £171.6m
% of UK total 4.4%
FTE jobs 2,233
Visitor spend 336.8m
South East
6.
GVA £30.9m
% of UK total 0.8%
FTE jobs 440
Visitor spend £60.6m
East of England
9.
GVA £26.8m
% of UK total 0.7%
FTE jobs 433
Visitor spend £52.7m
West Midlands
10.