Sale of Fudco to Vibrant Foods
Founded in 1979, Fudco has become the UK’s leading premium Asian foods brand. Our team advised the shareholders on the sale of the food arm of the business, which was acquired by Vibrant Foods, an Exponent private equity portfolio company. The new partnership will bring Fudco’s food brands into the Vibrant Foods portfolio.
Sale of Dreams to Tempur Sealy
Although still subject to FCA approval, NYSE listed Tempur Sealy announced its intended acquisition of Dreams, the leading UK bed and mattress retailer, for an expected purchase price of £340 million. It follows a strong turnaround for the business, under CEO Mike Logue and Sun European Partners ownership, having acquired the business for £35 million back in 2013. Dreams has delivered six years of consecutive growth, and generated sales of approximately £327 million in 2020.
Acquisition of SportPursuit by bd-capital
Founded in 2011, SportPursuit, is the leading online private sales club in the UK and Germany focused on sports, outdoor and active lifestyle products. It was acquired by relative private equity
newcomer, bd-capital in June. Established in 2019 by Richard Baker, former FTSE CEO and Chairman, and Andy Dawson, former Advent International Investment Partner, bd-capital invests in businesses where changing patterns of consumer behaviour and technology disruption are creating growth opportunities.