new & noteworthy
products at hy-vee
Visit Your local Hy-Vee or
shop online to find exciting new products to start your day.
Greet the morning with help from the Hy-Vee HealthMarket. Whether you need more nutrients in your diet or energy to power you through a workout, the HealthMarket has what you need.
Upgrade morning cereal and milk with new flavors of Kellogg’s Frosted Flakes, now available at Hy-Vee. Add deliciously sweet cinnamon, brown sugar and maple syrup flavors to your bowl with Cinnamon French Toast. Plus, savor the flavors of berries and cream any time you want with Strawberry Milkshake—and enjoy every last drop of the sweet strawberry milk it creates.
Kick back with cocktail mixers, fizzy drinks and the best salty snacks from Hy-Vee.
Try these quick-prep breakfasts, dinners and side dishes.