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new & noteworthy
products at hy-vee
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Visit your local Hy-Vee or shop online to find EXCITING NEW PRODUCTS to please your palate and take your look to the next level.
Worlds
of Flavor
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GET SPICY
Whatever type of cuisine you favor, these sauces and seasonings enliven every dish.
Made with 100% real vegetables, slow-simmered broth and savory spices (plus zero additives or preservatives), Poco Bowls are already prepared. Just add boiling water, and in 10 minutes these tasty meals are ready to enjoy in a variety of flavors.
Poco Kitchen
Gustare Vita
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a matter of taste
From meal starters to flavor enhancers, these products at Hy-vee elevate any recipe.
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Motion
SWEET TREATS
Create an ultra-dramatic look with Rude’s EDM Vibrant Eyeshadow collection in six different palettes and the Berry Juicy Shimmer Lip Gloss set in three shades. Rude also offers Be Square Pressed Pigments & Shadows, an eyeshadow set featuring four color groupings in matte, shimmer and glitter finishes. See for yourself why the company’s founding premise is that bold, fierce and “RUDE-ly” stunning makeup is the best tool to artfully express the inner you and make an indelible impression.
Rude Cosmetics
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Renowned for its Italian-imported products available exclusively at Hy-Vee, Gustare Vita is introducing a line of layered gelato.
Fairlife
Fairlife’s new line of ultra-filtered yogurt is even better for you.
Skin Solutions
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Support Black Owned Businesses this February and throughout the year by adding these items to your cart.
celebrate black owned
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Stretchy, comfortable girls’ leggings are versatile. Pair with a sweatshirt for daytime or an oversize tee for bedtime.
Joe Fresh
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DSW’s wide array of affordable athletic shoes and sneakers (plus many other types of footwear) are available in select Hy-Vee stores or online.
Step Up Your Athletic Style
FRESH LOOKS
GREAT TASTE, NO GUILT
With 50% less sugar, up to 17 grams of protein and only 120 calories, it’s easy to indulge in Fairlife’s new lactose-free unfiltered yogurt in a variety of flavors.
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“Ayo” means “joy” in West Africa, an appropriate descriptor for comforting frozen meals such as groundnut stew.
Ayo Dinners
Slather ribs, chicken, pork and more with sweet, smoky and hot barbecue sauces made from classic family recipes.
Big Daddy’s BBQ
Michial Foy, head chef of Dragon Inn Restaurant, developed spicy orange, garlic sesame and other flavorful sauces.
Chef Blackanese
Wake up to light, medium and dark roast coffee with flavor notes of caramel, toffee, chocolate, honey and more.
BLK & BOLD
Nourish locks with shea butter-base shampoo, conditioner and leave-in conditioner made for all hair types.
Cantu
Founded in 1993, Carol’s Daughter has tried-and-true hair care products for all hair textures and curl types.
Carol’s Daughter
This all-purpose, gluten-free gourmet sauce has sweet, tangy, slightly spicy flavor, and pairs well with any meat.
Freddie Lee’s
Sisters Mary and Deborah are sharing their secret family barbecue recipe with each bottle of sweet and tangy sauce.
Jones BBQ
This thick, peppery hot sauce and mild mustard barbecue sauce are family recipes passed down for generations.
Lillie’s of Charleston
Try award-winning pitmaster Moe
Cason’s sweet, savory, tangy barbecue sauces and rubs on a range of meats.
Moe Cason BBQ
Based on her grandmother’s sweet pickle recipe, founder Nicole Bailey’s pickles come in flavors such as sweet garlic.
Pearlie’s Pickles
From actress Taraji P. Henson, TPH takes a scalp-first approach to protect and cleanse every hair type and texture.
TPH by Taraji
Available in a variety of flavors,
these “everything” sauces can be used as dips, marinades and glazes.
Sienna Sauce
T&T’s mop sauce, based on a southern family recipe, is a vinegar-base barbecue sauce for marinating and basting.
T&T BBQ
Created by Psyche and Vontoba Terry, all Urban Hydration skin and hair products are made with natural ingredients.
Urban Hydration