with Avaline’s Cameron Diaz and Katherine Power
The two of you spent a lot of time researching and developing Avaline before it launched. Did the process strengthen your friendship?
KP: Our partnership is very complementary. We have different skill sets but are aligned around the same mission: championing a new cleaner standard in the wine industry. We are friends first and enjoy spending time together, so all of the research and development, years of tasting different wines, and visiting many vineyards was natural and easy (even though it was a lot of hard work!).
Can you give any advice to our readers on how they can live a cleaner lifestyle?
CD: In terms of advice, I would just tell anyone trying to live a cleaner lifestyle to start educating themselves about what’s in the items they’re consuming on a regular basis—makeup, skin care, laundry detergent, your favorite cereal…just everything. Start asking questions, and if you don’t like the answers, you can start swapping some of these out for products that have answers that seem better to you and align more with your values.
How has working with Hy-Vee helped bring Avaline to a larger audience?
KP: We rely on our retail partners to be our brand ambassadors, and Hy-Vee has been great about getting our story out in the world regarding transparency and our overall mission with Avaline. We couldn’t be happier to have our wines on their shelves.
What’s your future vision for Avaline wine?
KP: We’re focused on growing our foundation. We love our consumers, and if something is missing from their lives that we can provide for them, we’re going to do our best to make it happen. Our release of personal-sized canned wines is the perfect example of that. It’s the same as what’s in the bottle, but now in an easier, more portable format.
What’s your go-to Avaline wine?
CD: I love our Avaline Red—it’s such a good, easy-drinking blend that I can have any day of the week. It has a touch of spice at the end that is really nice.
What sets Avaline apart from other organic or vegan wines?
CD: Apart from the nutrition facts and ingredients listed right on the label, I think it’s our general approach to the brand and the culture of drinking wine. It can be so intimidating to pick out a wine! We put the tasting notes right on the label, and we add pairing suggestions that have more to do with the atmosphere you can create than specific food pairings.
Why is leading a healthy lifestyle important to you?
CD: I just would really love to make the world a better place for the next generation, and to me that means taking care of the planet and staying healthy. The two really go hand in hand.
Find Avaline, a clean transparently labeled wine, at Hy-Vee. Free from unnecessary extras and full of natural goodness, here is what is in every bottle:
Made with Organic Grapes
In each bottle of Avaline you’ll find 100% organically farmed grapes. The brand works with growers who rely solely on nature to grow healthy fruit, free from synthetic pesticides.
Many conventionally produced wines are fined with egg whites or other animal-based products, but Avaline only uses naturally derived mineral compounds like bentonite clay.
No Unwanted Additives
Every bottle of Avaline is made with minimal intervention, so it’s free from added colors, concentrates and sugars. Avaline tells you exactly which ingredients are used in their wines.
Just Clean, Delicious Wine
Avaline wine carries a selection of popular blends like white, red, rosé, syrah, pinot noir, sparkling, Bordeaux blend and grenache blanc.
A term used by Avaline to mean made from organic grapes grown without the use of synthetic pesticides or fertilizers. It is free of unnecessary additives like chemicals, colors, concentrates and sugars. Also, it must be vegan with no animal byproducts used in production.
– Cameron Diaz
We promise to never use any unnecessary additives, and to always be transparent about exactly what our wine is made with—because you don’t need many ingredients to make great wine.