food trends and hacks have taken over social media feeds. but what exactly makes a recipe stand out?
let’s dig in.
cooking
craze
follow Hy-vee
on Instagram for more trending recipes to recreate and post on your own page!
Cloud bread. Feta pasta. How-to food videos are heating up social media. Learn some of the key components that make food hacks and fusions a hit. Try four new recipes to become the next influencer racking up the likes.
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Easy Recipes
Keep everything simple. Limit the number of ingredients, measurements and steps of preparation to interest more people.
Keeping the cost of the dish low makes it accessible for more people to recreate.
inexpensive
Ingredients
Who doesn’t want to make their life easier? People love when a recipe
is a life hack.
surprise
solutions
People gravitate toward recipes that are indulgent, satisfying or nostalgic—foods that are flavorful and make us feel good.
Comfort Food
what
makes
a dish
trend?
Pasta Bake
One-Dish-Spinach and-Artichoke
View Recipe
baked pasta
is a recipe for social media success, and spinach-and-artichoke dip is an easy-to-make crowd-pleaser. Together: a dish made for likes.
Peanut Butter Bread
4-Ingredient
View Recipe
This keto-
friendly recipe pairs familiar ingredients with a simple cooking method. for single servings, Divide into coffee mugs and microwave each on high for up to
1-1/2 minutes.
Posting Food on
Social Media
Separate each
step into its own
shot for easy-to-follow directions.
step-by-step videos
Talk in an inviting way. When you’re excited about the recipe, other people will be, too!
use an
upbeat tone
watch the views, likes and comments roll in when you follow these video tips.
Open with a shot of the finished recipe to entice people to look at your post.
kick it off
with a bang
Encourage people to watch the whole video by keeping it under 2 minutes.
make it short
and sweet
Enjoy what you’re cooking, baking and creating and people will respond.
have fun
with it!
Elevate toast
by using ingredients in an unconventional way in an open-face presentation.
Ricotta Toast
Wild Mushroom and
View Recipe
Shrink French
Toast into bite-size pieces to enjoy by the spoonful, instead of needing a knife and fork.
Cereal
French Toast
View Recipe
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Here's a new twist on a breakfast classic!
Nothing boxed about it, this cereal is amazing!
